Month: July 2018

Facebook said it deleted a new group of politically oriented accounts that were engaged in coordinated misinformation efforts ahead of the U.S. midterm elections that resemble Russian activities on the platform during the 2016 presidential campaign.

With the NFL preseason starting up, some of us are debating whether football will continue as our country’s favorite sport. In May, the NFL officially came out against players’ national anthem protests, mandating fines for teams whose players kneel on the field. Only two months later, the league put a freeze on the policy. The…

ComScore said Tuesday that it has teamed up with GroupM and several TV networks to launch a beta product called comScore Campaign Ratings this fall, which will provide advertisers with deduplicated measurements across all video platforms. The pilot program is designed to be a consolidated metric that can accurately measure across linear, desktop, mobile and… Continue reading »

The post ComScore and Networks Team Up to Tackle Video’s Measurement Problem appeared first on AdExchanger.

Younger Americans are less likely than their elders and partisans are more likely than independents to have positive views of past congressional candidate pools in their districts.

It’s not easy out there for a recent college grad. In addition to facing a mountain of student loan debt, there’s the added stress of landing the first job amid a crowded field of applicants. AB InBev’s low cost, American light lager brand Natural Light is doing its part to help reduce that stress–an, ahem,…

Is our creative investment really paying off? That’s a big blind spot for a generation of marketers hyper-focused on media efficiency. In fact, most shy away from looking because it seems so much easier to pressure media into delivering more audience at a lower cost per thousand (CPM) and say you raised your return on…

Hollywood loves a talking baby–whether that’s with a fantastically strange tale of corporate greed (see: Boss Baby) or a surprisingly poignant account of babies speaking long before babies should actually speak (see: the Look Who’s Talking franchise)–so it was really only a matter of time until someone created a narrative featuring a real famous baby…

Theater subscription service MoviePass will be raising its monthly subscription fee from $9.95 to $14.95 in the next 30 days.

This year, more than 35 million Americans will use a voice-activated assistant device at least once a month. According to eMarketer, that’s up nearly 130 percent since 2017. Amazon and its Echo line of smart speakers commands more than 70 percent of the voice market, while Google Home trails at approximately 24 percent. As it…

Did you know that LinkedIn allows you to delete the comments you’ve made on other users’ posts? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn application on iOS. Step 1: Tap the three dots in the top-right corner of the comment you wish to delete. Step…