Month: July 2018

IPG Mediabrands has appointed Andy Zonfrillo, the onetime global head of trading at Omnicom Media Group, in the newly-created role of global president at Magna, the agency network’s intelligence, investment and innovation unit. He will be based in London. In the top role, IPG Mediabrands said in a statement that Zonfrillo will be responsible for…

“Creativity is just connecting things,” Steve Jobs famously said. While it’s true the best creative ideas can be generated out of something you’ve already seen and connecting those pre-existing experiences to come up with something new, it’s not always that simple. We’re creatures of habit and often get stuck in the familiar, which can lead…

The BBC is the most trusted TV news brand, followed closely by Fox News and PBS, according to an analysis created for Research Intelligencer by Brand Keys. The analysis, which draws from the 2018
“Customer Loyalty and Engagement Index,” examines 1,287 brands across 150 categories to determine how much “trust” contributed to each brand’s engagement and market success.

“Users have no reason to expect that certain browsing behavior could determine the interest they pay on an auto-loan, much less that what their friends post could be used to determine that,” Sen. Mark
Warner writes in a new policy paper.

Facebook’s stock took an unprecedented beating last week after the company raised concerns about its future growth – but the show must go on, and it’s gotta be measured. On Tuesday, Facebook said it’s making a bunch of modifications to the way it measures video in the news feed, with the goal of giving advertisers a… Continue reading »

The post Facebook Updates Its Ad Measurement Arsenal With New And Revised Video Metrics appeared first on AdExchanger.

Cogniscient Media is the recently rebranded media arm of Pittsburgh-based agency Marc USA, which will handle the QDOBA business through its Boston office.

Sandro Catanzaro, founder and Chief Innovation Officer of DataXu, discusses his company, the world of advanced and addressable television and the data work being done in the industry.

YouTube is already tweaking its model, opening the paywall a crack in a bid to attract more subscribers. The premium, paid nature of the service means consumers increasingly expect longer-form
content, YouTube programming chief Susanne Daniels says, so going forward more YouTube originals will be 20 minutes or longer in length.

Facebook announced some changes to the metrics that are available to brands using its video ads. Noting that people have the ability to rewind and rewatch parts of video ads on Facebook–an option not available in most pre-roll or mid-roll ads on other platforms–the social network is tweaking its metrics such as three-second video views…

Implementing transparency, consistency and universal standards are the top three actions that marketers would like from data providers to improve data quality, according to a recent study
commissioned by data management platform Lotame.