Month: July 2018

A new-and-improved comScore is making new strides in the next generation of TV market players, and this morning announced that a new “Campaign Ratings” platform “powered by Hulu” will launch in beta
this September and all major TV networks and OTT players have signed up to test it, including ABC, CBS, CNN, Disney, Fox, Freeform, GroupM, NBCUniversal, The CW Network, Turner, and Viacom.

If your company wants to pull off a high-profile guerrilla marketing stunt in the middle of rush hour traffic in New York, it’s important to consider all the angles. For Sixt, a fast-growing challenger brand in the rental car business with a history of cheeky advertising, that included a must-have, wide-lens beauty shot of luxury…

Apple Inc. is scheduled to report results for its fiscal third quarter after the market closes Tuesday. Here’s what you need to know.

The average U.S. adult now spends more than 11 hours each day–almost half the entire day–listening to, watching, reading or interacting with some form of linear or digital media. That’s according to the Q1 2018 Nielsen Total Audience Report, which was released today. Adults now spend 11:06 (in hours:minutes) per day connected to linear or…

Generation Z has built a reputation as hard-to-reach consumers, and that’s problematic for marketers attempting to target the largest generation, accounting for 26 percent of all people in the U.S. It’s not that Gen Z are somewhere far out in obscurity–social and smartphones are all they have ever known. They don’t “go online”–they just are…

The rise of mobile video, social video and streaming have already dramatically shifted the way we consume video, but both legacy media companies and new upstarts are betting that these technologies
will forge a new set of winners and losers.

Nintendo said its operating profit nearly doubled in the fiscal first quarter as strong game-software sales more than offset a falloff for its main Switch game console. Net profit was up 44%.

The Department of Homeland Security will announce on Tuesday the creation of a center aimed at guarding the nation’s banks, energy companies and other industries from major cyberattacks, agency officials said.

By Sarah Sluis, Ryan Joe, Allison Schiff, Alison Weissbrot and Rae Paoletta Programmatic is expanding, becoming a glossier way to transact and add value to both the buy and sell sides. “We are moving rapidly into a programmatic-first world,” said Sal Candela, president of enterprise partnerships at Omnicom. “There is a surge of quality inventory… Continue reading »

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