Month: July 2018

QDOBA Mexican Eats has chosen Marc USA’s Cogniscient Media as its agency of record to handle all offline and digital media planning and buying duties following a review led by Select Resources. Cogniscient will work alongside QDOBA’s lead creative agency, Mistress, which was selected following a separate review last year. Cogniscient’s Boston office will handle…

CBS Corp. chairman and CEO Leslie Moonves lives to fight another day. The CBS board held a previously scheduled board meeting today ahead of Thursday’s quarterly earnings announcement. It said it took no further action about Moonves, who was accused by six women of sexual harassment and intimidation in Friday’s New Yorker story. The “Board…

Ryan Reynolds is known as an enthusiastic, creative brand collaborator. The star famously dove into Deadpool’s marketing from the beginning, and his unique personality helped make the campaigns a runaway success. His playful snark is magical, and a new campaign for mobile game Toon Blast, created with TBWAChiatDay Los Angeles and MJZ director Tom Kuntz,…

How you use color in your business can amplify or ruin your brand strategy. That’s because color strongly influences human emotion and behavior. In the CCI: Institute for Color Research’s study, 92.6 percent of people surveyed said that color was the most important factor when purchasing products. In fact, people’s subconscious judgment about products is…

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. When Director of Analytics and CRM Madelyn Mills joined Providence St. Joseph Health, the hospital group was transforming from a holding company into a unified enterprise. There was no central marketing function, and Mills helped build a consolidated… Continue reading »

The post As Health Marketing And Health Care Converge, Exciting Possibilities and Hard Questions appeared first on AdExchanger.

One of PBS’ most famous and influential personalities of all-time, Fred Rogers, will be returning to the public broadcast network in 2019. PBS has secured rights to Won’t You Be My Neighbor?, this summer’s hit documentary about the late Rogers and his iconic children’s show, Mister Rogers’ Neighborhood. It will air the doc on Independent…

A few weeks after Away, a luggage and travel company, raised a $50 million round of funding, the company opened up a pop-up shop in New York. Adweek visited the pop-up shop, dubbed “Terminal A,” which is open from July 27 through Aug. 5. Customers enter the space located in SoHo, receive their “passport,” which…

Marketers have struggled to accurately measure attribution in digital marketing for decades. Even with a range of attribution vendors on offer, marketers say they are no closer to measuring it reliably. Only 18 percent of marketers polled by Digiday at its Programmatic Marketing Summit are confident in their ability to measure attribution.

Meanwhile, marketers announcing that they’re prioritizing improvements to attribution measurement is a recurring trend. In a 2015 study by Winterberry Group, 57 percent of marketers said they were prioritizing attribution in the coming year. A similar survey done by Winterberry Group in 2018 found that reliably determining attribution was the top business objective for 64.9 percent of marketers. Hint: Those marketers also said the same in 2017.

The post Digiday Research: Marketers still can’t measure attribution accurately appeared first on Digiday.

John Oliver had some fun with Facebook’s recent ad campaign during Sunday night’s installment of HBO’s Last Week Tonight With John Oliver. HBO’s Last Week Tonight With John Oliver reimagined Facebook’s new TV ad Last Week Tonight With John Oliver/HBO The segment began with the social network’s actual television ad: “We came here for the…

Newsroom employment across the United States continues to decline, driven primarily by job losses at newspapers. And even though digital-native news outlets have experienced some recent growth in employment, too few newsroom positions were added to make up for recent losses in the broader industry.