Month: July 2018

Rick and Morty is not only Adult Swim’s most popular show; it’s also a strong performer on Hulu, which has SVOD rights to the series and began streaming Season 3 three weeks ago. The animated series, basic cable’s No. 1 comedy among millennials, has delighted fans since 2013. Thanks to a megadeal Adult Swim made…

So, what’s the future of branding? Maybe we can glimpse it at – of all places – the stodgy Masters Golf Tournament.

Telemundo is in the home stretch of its inaugural men’s FIFA World Cup tournament–France and Croatia will meet in Sunday’s final match, after Saturday’s third-place playoff between England and Belgium–and like its English-language counterpart, Fox Sports, the company says the event will be an ad revenue success, even though ratings are down from 2014. While…

In today’s fast-paced world, a person’s opinion about a product, service or individual is unpredictable and changing constantly, yet companies can use this unpredictability for their own benefit. Sentiment analysis is an extremely useful tool to monitor the public opinion of certain topics across social media, like stock market trends or political campaign announcements. By…

The Justice Department appealed a trial judge’s ruling last month that allowed AT&T to acquire Time Warner, setting the stage for a second round of legal proceedings in a blockbuster antitrust case.

Trusted Media Brands is continuing its turnaround and building a revenue team to take advantage of its digital audience growth. Over the past year, the company, formerly known as the Reader’s Digest Association, grew readership on RD.com 76% to 8.3 million unique visitors. Taste of Home’s audience grew 39% to 12.7 million unique visitors. Overall… Continue reading »

The post Trusted Media Brands Turns A Corner In Monetizing Its Audience Growth appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George Pappachen, board director at BIScience and adjunct professor at New York University’s Leonard N. Stern School of Business. We are in the second decade since programmatic’s rise, a business… Continue reading »

The post Despite Its Many Benefits For Programmatic, Transparency Remains Elusive appeared first on AdExchanger.

Consulting firms have waded into the advertising world in recent years in an attempt to compete with cumbersome holding companies with their own campaign strategy and creative services. Accenture, PWC, Deloitte, and others have acquired dozens of marketing and digital agencies between them to bolster such capabilities.

But until recently, consulting firms refrained from conducting media buying on behalf of clients, claiming a disinterest in low-margin businesses. That changed recently with Accenture Interactive’s announcement that it will begin pitching for clients’ media budgets, and now people are crying foul.

The post Digiday+ Member Poll: It’s a conflict for consulting firms to conduct media buying appeared first on Digiday.

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage Plaza… Continue reading »

The post Comic: 2050: The Singularity appeared first on AdExchanger.