Month: July 2018

Here’s one for the Ryans out there. An LG campaign targets the half-million-plus people named Ryan in the US with some wiggle room for the rest of us to score a sleek new phone. The Ryan Sweepstakes began with a TV ad created by 72andSunny New York starring Aubrey Plaza and “Queer Eye’s” Jonathan Van…

Broadcom’s share price fell 14% on Thursday, showing the challenge CEO Hock Tan faces in persuading investors that his $18.9 billion purchase of the software company CA Technologies makes sense for the chip giant.

Securities regulators are investigating whether Facebook Inc. adequately warned investors that third parties may have obtained users’ data in violation of Facebook’s policies, people familiar with the matter said.

Apple Inc. said it will launch a $300 million clean-energy fund for China with ten of its suppliers, extending the U.S. tech giant’s commitment to China at a time of mounting trade tension between its home country and its most important overseas market.

Facebook recently rolled out its new View Ads feature to the public. The initiative–catalyzed by Russian influence on the 2016 U.S. presidential election and underlined by the Cambridge Analytica data breach–is Facebook’s latest attempt to increase the level of transparency that users experience on the platform. At my agency, Drive Social Media, this immediately made…

Given that millennials now range in age from early 20s to late 30s–a grouping we traditionally just call “adults”–it’s always a bit odd and potentially incendiary when you hear the generation painted with a broad, condescending brush. But a minor league baseball team in Montgomery, Alabama, seems to have stepped into that hornet’s nest quite…

Twitter is warming up for the 2018 Major League Baseball All-Star Game next Tuesday with a special hashtag-triggered emoji, as well as a livestreamed preshow prior to Monday night’s Home Run Derby. Tweeting with the hashtags #AllStarGame and #HRDerby will add the special emoji to those tweets. The Gatorade Home Run Derby Preshow will livestream…

The Kraft Heinz Company has selected Droga5 as its new creative agency partner for its Kraft Mac and Cheese and Philadelphia Cream Cheese brands. The selection came without a review. “Kraft Heinz continues to build new partnerships and models to adapt to the changing consumer landscape,” Kraft Heinz U.S. head of brand and innovation Michelle…

Hold the phone, it ain’t over yet. One month after losing its case to block AT&T’s $85 billion merger with Time Warner, the Justice Department filed an appeal Thursday. In a statement, AT&T’s general counsel, David McAtee, sounded a bit baffled. “The Court’s decision could hardly have been more thorough, fact-based and well-reasoned,” he stated.… Continue reading »

The post DOJ Appeals AT&T-Time Warner Ruling appeared first on AdExchanger.

One month after a federal judge approved AT&T’s merger with Time Warner, ruling that the Justice Department’s antitrust suit had failed to make its case against the merger, the DOJ has decided that the 21-month-old saga isn’t over yet. The DOJ is appealing the ruling, according to court documents filed today. On June 12, U.S….