Month: July 2018

Today, Omnicom Media Group unveiled a new “people-based precision marketing and insights platform” called Omni that’s designed to deliver a single view of the consumer, which can then be tracked and shared across the holding company’s various practices including creative, customer relationship management (CRM) and media. According to an Omnicom statement, Omni will help the…

SapientRazorfish, the “digital transformation agency” created by the union of SapientNitro and Razorfish, went through a large-scale U.S. restructuring this week. Sources who spoke to Adweek on condition of anonymity said multiple offices were affected, with one putting the total number of layoffs at approximately 100. The same sources characterized the move as the beginning…

Facebook’s fifth annual diversity report, released Thursday, followed the same pattern as the company’s four previous diversity reports: progress, but at a slow pace. Highlights from this year’s report include: 100 percent pay equity for women globally. The percentage of women at Facebook globally has increased to 36 percent today from 31 percent when the…

Although it might all sound impressive in a press release (or an investor deck), we have yet to see “personalized messaging at scale” deliver much value to marketers.

There was a lot to love about this year’s Emmy nominations, including a strong showing from this year’s sophomore class–but as usual, voters made some egregious oversights when filling out their ballots. Here were this year’s most outrageous Emmy omissions, also known as the five shows that most deserved to be honored in their respective…

Game of Thrones, Saturday Night Live and Westworld topped this morning’s Emmy nominations tally, but that barely scratches the surface when it comes to analyzing this year’s crop of TV nominees. From Netflix’s seismic victory over HBO to the category that has lost stream, here are the biggest takeaways from this year’s Emmy nominations. (The…

Tiny microphones are moving us toward a world in which all gadgets can respond to a voice command. For those worried about privacy: meet a $200 trash can.

Yeah, it’s a battleground, not a partnership. Pity.

Poor creative and low relevance are the main reasons that people still block ads, a Kantar Media study finds. Seeing the same ad repeatedly is also an incentive to block ads. buys the product in a
physical store.

In arguably the most significant rights deal in eSports history, Overwatch League playoff matches will air live on Disney XD and on ESPN, with the grand finale marking the first time that eSports will
air in prime time on ESPN. Matches will also be available to stream through the ESPN app and DisneyNOW.