Month: July 2018

The UK Information Commissioner’s Office threatened to hit Facebook with a $664,000 fine Wednesday as part of its broader probe into industrywide violations. Largely symbolic, the figure represents
the maximum penalty that the ICO can impose. However, such a public notice is not standard practice.

A holding company owned and managed by Bryan Goldberg, the founder of Bleacher Report and Bustle, won a bankruptcy auction for Gawker.com and its assets. The successful bid was reportedly up to $1.5 million. It’s not clear what Goldberg, currently the CEO of Elite Daily and Bustle, intends to do with the assets, including Gawker.com…

Launching a people-based data platform is the agency holding company trend du jour. Omnicom on Thursday announced its own version of such a platform, called Omni, that connects the media planning, buying and creative process across a single audience definition. “We’re moving some components that were in activation closer to planning,” said Slavi Samardzija, global… Continue reading »

The post Omnicom Launches Platform To Connect Audiences Across Media, Creative And CRM appeared first on AdExchanger.

Aerie’s imagery just keeps getting more and more real. The lingerie retailer has been receiving kudos on social media this week for its latest round of images, which feature women with various medical conditions, diseases and disabilities. #AerieREAL, the brand’s ongoing campaign, aspires to promote body positivity through the use of unretouched images–typically, featuring models…

Just like that, data is all the rage again.

Industry execs have for months been wringing their hands about the future of targeted advertising in the run-up to Europe’s General Data Protection Regulation, which finally came into effect in May. Many said the current digital ad system would become unworkable and that marketers, publishers and ad tech companies would need to take drastic measures to run their business in ways that didn’t rely on personal data the way they have been.

The post The Rundown: The race for identity in digital advertising appeared first on Digiday.

It’s a few minutes before the house lights come down at the Brooklyn Academy of Music for the premiere of Spike Lee’s new “joint,” Da Republic of Brooklyn. Standing off to the side–largely unnoticed–is Lee himself. He gives the occasional thumbs-up to the few who recognize him in his ordinary getup: black track pants, a…

While certainly best known as a celebration of television’s biggest hits and stars, the Emmy Awards also bestow a trophy to one advertisement each year. So among this morning’s slew of Emmy nominations in 122 different categories, the Television Academy announced its five nominees for the 2018 Emmy Award for outstanding commercial. Social causes are…

Over the past decade, we’ve witnessed an explosion of new channels. Brands have more opportunities for engagement than ever. The tools for content creation have grown more powerful and yet also more accessible. CGI has opened creative avenues previously resigned to the imagination. This increased complexity means the production process needs to change. Your creatives…

Netflix continued its ascension to the top of the television industry today as the 70th Emmy Awards nominations were announced. The streaming service ended up with 112 nominations, edging out HBO’s tally of 108 and breaking the premium cable network’s 17-year streak of being the most-nominated network. However, HBO still boasted the most-nominated program, as…

Cheil Worldwide agency BMB has hired Jason Cobbold as its new CEO. Cobbold will begin the role in October, leading BMB’s management team and working to rejuvenate the agency’s offering across its client roster, reporting to Cheil Europe CEO Kevin Park. Cobbold’s arrival completes a management restructuring at BMB and follows the arrival of executive…