Month: July 2018

McCann Health global CCO Jeremy Perrott has become the second major creative leader in two days to be abruptly fired for unspecified behavioral violations. Less than 24 hours after Ogilvy terminated worldwide CCO Tham Khai Meng, a McCann spokesperson confirmed that Perrott has been let go following an internal investigation. “We received a complaint about…

The gap in the standard of living between Asians near the top and the bottom of the income ladder nearly doubled from 1970 to 2016. Amid rising inequality overall, Asians displaced blacks as the most economically divided major U.S. racial or ethnic group.

Income inequality nearly doubled among Asians in the U.S. from 1970 to 2016. Sizable income gaps persist across racial and ethnic groups, a new study finds.

YouTube is introducing a new Copyright Match tool to help creators sniff out re-uploads of their content on other channels, after testing it for nearly one year. Product manager Fabio Magagna detailed the new tool in a blog post, saying that it will begin rolling out next week to creators with more than 100,000 subscribers…

Trailer Park, the Engine Group-owned full-service creative shop, announced today it has hired Howard Moggs as senior vice president and development director. Moggs joins the company from Saatchi & Saatchi’s Team One, where he has served as CMO and management director of business development and marketing since 2014. Moggs will report directly to Trailer Park…

As technology frees consumers to program their own media menus, digital audio has never held more appeal. The ubiquity of smartphones, along with the rise of voice-activated speakers and cars with in-dash entertainment systems, has empowered consumers to exert more control over their audio choices, be it podcasts, music, sports, spoken word or audiobooks. Such…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bikram Sohal, head of India at StartApp. The timeless tenet that understanding customers is the key to business growth has never been truer than within India’s rapid acceleration into a… Continue reading »

The post Mobile Apps That Transcend Borders appeared first on AdExchanger.

Local television news programming has shed audience over the past decade, but it still garners more viewers on average than cable and network news programs.

The audio news sector in the U.S. is split by modes of delivery: traditional terrestrial (AM/FM) radio and digital formats such as online radio and podcasting.

Half of all global media agencies use their own ad tech to make programmatic media buys, which helps maintain better transparency with clients, among other things.