Month: July 2018

This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts.  The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about, well, the biggest stories that broke over the past week. In our inaugural episode, Managing Editor Ryan Joe and staff writers Alison Weissbrot… Continue reading »

The post The Big Story Podcast: IPG Buys Acxiom Marketing Solutions, LiveRamp’s Future And Sir Martin Wins Against WPP appeared first on AdExchanger.

GeoEdge has built real-time malware-blocking technology into its platform, allowing publishers to monitor and keep ads that might have malicious code from serving up on their sites — like one found
last week on at least four sites run by an unnamed publisher in UK, Germany, Canada, Norway and South Korea.

Intel has a product to sell, but it’s not a retailer. And that’s where campaign management gets tricky. The chip manufacturer has long partnered with retailers and ecommerce sites like Walmart, Best Buy, Target and Amazon to sell laptops and desktop computers with Intel processors inside. Intel, which doesn’t sell consumer-facing hardware on its own… Continue reading »

The post Intel Analyzes Clickstream Data For A Look Inside The Full Funnel appeared first on AdExchanger.

People with populist views in Western Europe are more likely than those with mainstream views to distrust traditional institutions. While populist attitudes span the ideological spectrum in Western Europe, populist political parties are relatively unpopular in the region.

The Interactive Advertising Bureau announced the lineup for its fourth annual IAB Podcast Upfront event, which is scheduled to take place in New York on Sept. 6. There will be 12 presenting companies, including returning companies Authentic (a Podtrac company), HowStuffWorks, iHeartRadio, ESPN Audio, Panoply Media, WNYC Studios, Wondery, Midroll Media and NPR. New to…

eSports, a rapidly emerging spectator “sport” for professional video game players, is approaching levels akin to major televised sports events, according to an analysis published by the equities
research team at UBS.

Regardless of populist sentiments, people in Western Europe tend to favor parties that reflect their own ideological orientation. With regard to policy, too, ideology continues to matter.

Shows with lawyers at the center of the action are some of the most engaging series on TV and while they entertain millions of fans with their courtroom drama, viewers who work in the legal profession appreciate the justice-seeking stories for reasons that go beyond the initial draw. We asked real attorneys, associates and partners…

Facebook recently introduced an Archive feature in Facebook Stories, which automatically saves all of the posts a user shares to their Stories so that they can access and share them again later on. Users also have the option to save individual archived posts to their devices to share them outside of Facebook. Our guide will…

Comcast temporarily put its ongoing bidding war with Disney over 21st Century Fox on the backburner yesterday to focus on its other big media battle, also involving Fox, for control of European media giant Sky. Late yesterday, Comcast increased its bid for 61 percent of Sky to $34 billion. That trumps the new $32.5 billion…