Month: July 2018

Palin is complaining this week that she was duped into an interview with Cohen for his new show “Who Is America?”

On the spectrum of no-nos in sports, and especially cycling, doping shoots off the chart, as evidenced by the sheer number of asterisks next to disgraced Tour de France champions. As the venerable cycling race meanders through the country, 37.5 launched “Dope With This,” a kit that references the phenomenon of illegal doping–but won’t break…

It’s the latest effort by a holding company to drive personalized consumer experiences at scale, and follows the recent acquisition of Acxiom by Interpublic.

Marketers are in the dark when it comes to comparing sponsorship spending versus impressions of buying paid media.

The World Cup in Russia coinciding with Pride Month was too good of an opportunity to pass up. About a week before the opening of the World Cup, Anomaly partners and ecds Paco Conde and Beto Fernandez–who recently founded creative agency Activista as part of Anomaly–came up with the idea to create a rainbow soccer…

WPP and Publicis Groupe are the big winners in food conglomerate Nestl?’s review of creative agency work on assorted brands in its Nestl? USA portfolio. IPG also reportedly expanded its relationship with the company. Multiple parties with direct knowledge of the matter told Adweek that Grey, J. Walter Thompson, Casanova//McCann and Publicis each scored new…

Deutsch confirmed in a statement today the departure of Rob Campbell, who has been the IPG-owned shop’s chief strategy officer for only a little over a year now. Adweek has also learned from several people close to the matter that former Taco Bell account lead Walter Smith, currently holding dual titles of executive vice president…

New York City is often called the city that never sleeps. But Casper is making it a lot easier for the city’s inhabitants (and visitors) to get some shut-eye on the go. The direct-to-consumer, sleep-heavy startup, which sells mattresses, bed frames, bedding and pillows, has just launched The Dreamery: A nap store where the tired…

If you’re an Instagram user, you’ve likely come across ads from Quip and Away. You’ve probably seen them more than once. Ever wondered why? It’s not random that Quip and Away ads dominate Instagram feeds. Both brands have wisely adopted advertising strategies that incorporate Instagram’s preferred content–aspirational images that connect with users emotionally. Let’s start…