Month: July 2018

On the fifth anniversary of the #BlackLivesMatter movement, the Pew Research Center is releasing an in-depth analysis of the hashtag’s lifecycle and some proprietary research showing the role social
media is playing in engaging Americans around, well, social issues. The hashtag has been used nearly 30 million times on Twitter since July 13, 2013 acquittal of George Zimmerman in the shooting death
of unarmed black teenager Trayvon Martin. As you can see from the accompanying graphic, it has remained constant, but spiked during other incidents involving killings of unarmed black men.

Brand Keys has identified new consumer values that have combined to create unprecedented shifts that define how consumers view categories, compare brands and options within particular categories, and
how they will buy, buy again, and remain loyal to a brand. The shift in values has resulted in brand leadership changes (and same-store sales and profitability figures) in 60% of the 84 B2C and B2B
categories tracked, which includes 761 brands, evaluated by 50,527 U.S. consumers.

The echoes of the July 4 fireworks are still fading, but Pinterest is already thinking about back-to-school ideas. Pinterest said 47 million people search for back-to-school ideas on its network last year, adding that 80 percent of moms in the U.S. and 40 percent of dads are on its platform. Overall, 90 percent of Pinterest…

Pew Research Center marked the fifth anniversary of the #BlackLivesMatter hashtag with an analysis of its use on Twitter, along with the use of hashtags related to political or social issues such as #MeToo, #JeSuisCharlie, #MAGA, #LoveWins and #Resist. According to Pew, the #BlackLivesMatter hashtag was used nearly 30 million times from its inception in…

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One in four Americans say they believe the data exchange mostly benefits businesses, not consumers, a survey conducted for the Data & Marketing Association and Acxiom by Foresight Factory reveals.
Only 11% said it mostly benefits consumers, while 14% were either neutral or had no response.

The holding company has entered a definitive agreement to sell the unit to Paris-based Webhelp, which is backed by investor KKR.

Three-hundred fifty million dollars, the amount Martin Sorrell’s S4 Capital reportedly paid for production company MediaMonks, is a lot of money. So is $130 million, the new owners’ estimate of the network’s annual revenues across 11 offices in 10 countries. But money is not the main reason the founders of the 17-year-old Dutch company sold…

As of July 2018, the world’s population is 7.63 billion. More than half of all people around the globe live in just seven countries.

AI will be the next “industrial revolution,” and by and large, will improve digital advertising, marketing and media functions, as well as the role of people who work in them. That’s the top level
conclusion of a new report based on human intelligence: a survey of more than 1,000 industry executives released this morning by WPP’s Xaxis and IAB Europe.