Month: July 2018

No matter who we are, we all have a getting ready routine. And Dollar Shave Club is celebrating exactly that–the minute processes that we all take to pull ourselves together in the morning–in a new campaign. Fittingly titled “Get Ready,” this campaign marks something of a fresh start for Dollar Shave Club’s marketing. Since its…

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but do you really have to dress up like a statue or pen your own rap to nab such a position? Adweek asked some experts in the field how they got…

The all-cash deal adds 21 billboards to Branded Cities’ North American holdings. The buy marks the company’s debut in the Chicago market.

The U.S. Army wasted tens of millions of dollars on marketing programs that failed to demonstrate significant returns in fiscal year 2016, according to an internal review conducted over nearly two years and acquired by Adweek through a Freedom of Information Act request. These findings follow an earlier version of the audit, first published in…

To most of the billions of people who use social media applications to keep in touch with friends and family members, social media marketing might seem like a pretty easy gig. It’s certainly proving to be an exciting career, especially for newcomers. But it isn’t as easy or straightforward as people are inclined to believe….

Uber pushed out its human-resources chief, Liane Hornsey, after an internal investigation into her department’s handling of racial discrimination claims.

The report, “Improving Sponsorship Accountability Metrics,” was conducted to provide greater insight and guidance into sponsorship measurement.

Machine Zone’s (MZ) experiment with homegrown ad tech is over. The gaming company shuttered Cognant, an internal demand-side platform created in 2016 to help MZ’s media buying team plan, create, buy, optimize and measure marketing campaigns. MZ laid off the entire Cognant team in June, as well as around half of its in-house media buyers,… Continue reading »

The post Machine Zone Shuts Down Its DSP, Lays Off 125 Employees, Including Media Buyers appeared first on AdExchanger.

Key takeaways: 

• Only 24 percent of publishers say they are optimistic about the market for short-form video.
• U.S. publishers are slightly less optimistic that European publishers.

Video, once hailed as the digital media industry’s only hope, has failed to live up to the lofty expectations industry “experts” placed on it. Several companies that bet heavily on it have either missed revenue targets, been sold for a fraction of previous valuations, or folded entirely. 

Against that dour backdrop, Digiday surveyed 111 publishers at Digiday Video Summits in Scottsdale and Amsterdam last month to gauge their optimism around short-form video. Their responses can be described as lukewarm at best, with just 24 percent of publisher respondents saying they are extremely or very optimistic, and 26 percent saying they aren’t. U.S publishers were slightly less optimistic than their European peers. Only 18 percent of U.S. publishers labeled themselves as optimistic compared to 30 percent of European publishers.

The post Digiday Research: Publishers are lukewarm on market for short-form video appeared first on Digiday.