Month: July 2018

Arun Kumar, chief data and marketing technology officer at IPG Mediabrands, will play a central role in integrating Acxiom Marketing Solutions (AMS) into the holding company. The $2.3 billion acquisition, announced last week, gives IPG 1,600 data scientists, 200 product and technology specialists and first-party data on 2.2 billion global consumers. With AMS, IPG also… Continue reading »

The post Arun Kumar: AMS Will Supercharge IPG’s First-Party Data Capabilities appeared first on AdExchanger.

Univision Communications Inc. has formally initiated the process of exploring the sale of Gizmodo Media Group and The Onion, the company announced today. Selling the companies would allow UCI to “focus on its core assets” while giving each media company the chance to “grow under new ownership,” Univision said. Rumors have swirled recently about a…

WhatsApp users will now have a way to tell if messages they receive have been forwarded to them. The Facebook-owned messaging application said in a blog post that starting Tuesday, it will label messages that have been forwarded from other people. WhatsApp wrote, “Starting today, WhatsApp will indicate which messages you receive have been forwarded…

Facebook is hopeful about its plans to build out WhatsApp’s offerings for business accounts, but it’s staying mum on whether ads might be coming to the encrypted messaging service. David Fischer, Facebook’s vice president of business and marketing partnerships, wouldn’t rule out the possibility in a recent interview with Adweek. “In time, we’ll figure it…

YouTube now has 25 million new ways to combat fake news, courtesy of parent company Google. The video site revealed in a blog post by chief product officer Neal Mohan and chief business officer Robert Kyncl that the Google News Initiative will commit $25 million specifically to YouTube. Google unveiled the Google News Initiative in…

Forrester Research took its first steps into technology ownership on Tuesday with the acquisitions of customer data collection company FeedbackNow and GlimpzIt, a machine-learning and content recognition company. Forrester’s SEC filing said the deals will have insignificant effects on overall revenue and that through 2019 the stock-based compensation and acquisition and integration costs will range… Continue reading »

The post Forrester Buys Its Way Into Technology And Software Subscription Sales appeared first on AdExchanger.

A beautiful new short film from BMW China and Wieden + Kennedy Shanghai is celebrating a special kind of superhero: hardworking dads. The 15-minute video tells the story of a businessman and his family. His young son, frustrated with his father’s long hours and late nights at the office, grasps for understanding. But the boy,…

Martin Sorrell’s new holding company, S4 Capital, just snatched Dutch digital production agency MediaMonks from the clutches of his former team. Terms of the deal were not disclosed, but The Wall Street Journal reports S4 agreed to pay about $350 million for the agency. Clarity Partners in London and JEGI in New York advised on… Continue reading »

The post Sorrell’s S4 Capital Snaps Up MediaMonks, Its First Agency Acquisition appeared first on AdExchanger.

Disruption is a familiar term in advertising, but there’s one modern development that’s had a bigger impact on advertising than anything before it. Surprise! It’s social media. The introduction of social has not only changed the way ads are distributed, but it’s changed the way we interact with them. To engage today’s social audience is…

The CEOs of Apple and Alphabet received letters Monday from the Energy and Commerce Committee asking for answers about the collection of data through their devices and services such as email, location
data, and voice.