Month: July 2018

Reese Witherspoon is expanding her TV empire to include a new video on demand (VOD) channel for AT&T’s DirecTV, DirectTV Now and U-Verse. The channel will feature two new shows. AT&T and Witherspoon’s media and production company, Hello Sunshine, will kick off the channel July 17 with the premiere of Shine On With Reese, Witherspoon’s…

The electric-car maker will build a factory in Shanghai capable of producing 500,000 vehicles a year in a move expected to boost sales in the world’s largest auto market but one that could also draw fire in the U.S.

Google will include links to text news articles after users search YouTube for a breaking news topic.

The controversial acquisition followed a week of public squabbling between Sorrell and WPP about whether Sorrell violated an NDA in pursuit of the purchase.

Martin Sorrell’s little peanut just got a whole lot bigger. Today the former WPP CEO’s new holding group, S4 Capital, confirmed widespread rumors that it has agreed to acquire digital production company MediaMonks in “a transaction that seeks to create the digital platform of the future.” Multiple reports list the price of the deal at…

Snapchat Tuesday introduced a solution for users who had been looking for Lenses in all the wrong places. Since Snapchat unveiled its Lens Studio last December, more than 100,000 unique Lenses have been submitted, and those Lenses have been viewed on the messaging application more than 2.5 billion times. Snapchat made Lenses available in September…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cameron Wertheimer, director of corporate development and strategy at Vertical Mass. As budgets continue to shift toward programmatic, it is more important than ever for marketers to use statistics when… Continue reading »

The post Marketers Can’t Overlook Simpson’s Paradox In Programmatic Buying appeared first on AdExchanger.

There is a growing disconnect between how consumers perceive the role of digital advertising and how the industry does, according to findings of the 2017 Digital Advertising Trends Survey, being
released Tuesday by Choozle. Of greatest concern, the report finds that the industry’s efforts to improve the ROI of digital advertising may actually be exacerbating consumer sentiment — not
improving it.

Liz Ritzcovan, chief revenue officer at Bazaarvoice, a digital marketing company which enables retailers to add customer reviews to their websites, is moving over to the same role at location technology platform Foursquare. Steven Rosenblatt revealed in February that he was leaving his roles as president and CRO at Foursquare, and the company said at…

Chinese authorities banned ads on the very popular Douyin app—which serves up an eclectic array of 15-second videos—over an ad they said made light of a venerated Chinese soldier in the Korean War.