Month: July 2018

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How a Legendary Octogenarian Artist Leveraged Her Passion With an App

To the world that uses them, mobile apps seem to magically appear without much thought about the developers. In a new campaign entitled #IMakeApps for Android, created by London production company Gramafilm, some of those who follow their passion have a starring role and show the human side of technology. The first spot in the…

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This Rainbow Flag Creatively Outsmarted Russian LGBTQ Laws

For all of the celebration of the World Cup, Russian laws that ban gay rights activism remains a dispiriting subplot. Though same-sex activity has been decriminalized in Russia since 1993, it was widely advised that sexuality should not be publicly displayed. In fact, before the tournament started, LGBTQ fans were warned about possible danger and…

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Enriching Customers’ Messenger Experience With Facebook’s Handover Protocol

Customer service is an industry due for a disruption and an overhaul. The vast majority of the industry still operates via phone banks and touch-tone menus, or clunky online frequently asked questions. We’re all sick of waiting on hold or hoping someone on YouTube might have made a tutorial on how to fix a technical…

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What’s Next for Cult Fashion Items on Instagram as the Platform Becomes More Shoppable

There was once a time when scrolling through an Instagram feed full of influencers was the equivalent of people watching in a fashion-forward district. Global fashion search platform Lyst even found that a particular “Instagram style” existed, when it published a “Year in Fashion” report last year that tracked more than 100 million searches on…

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‘Washington Post’ Introduces Ad Insertion Tool, Aids Podcast Ad Buys

The ad insertion tool, named Rhapsocord, dynamically identifies where ads can be placed within a podcast — pre-roll, midroll and post-roll spots.

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Watch Out Netflix, Here Comes HBO

Now that it has moved to streaming video with HBO Now, the company may need to rethink its ethos of quality, not quantity in order to compete with the streaming Goliath Netflix. And according to
comments made by AT&T executive John Stankey-who now oversees the company’s content group, including HBO-some changes could be coming.

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Realtor.com Welcomes Reinstall Data To The Neighborhood

“You can never go home again” doesn’t apply to the home screen. Most smartphone users – 98%, according to mobile attribution provider TUNE – have reinstalled an app that they previously deleted. Forty percent of users delete and reinstall apps on a regular basis. But most app marketers don’t differentiate between first-time downloads and re-downloads, mainly because… Continue reading »

The post Realtor.com Welcomes Reinstall Data To The Neighborhood appeared first on AdExchanger.

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The Future of Autonomous Vehicles in America – US Senate Hearing

The Future of Autonomous Vehicles in America - US Senate Hearing
The Senate Environment and Public Works Committee held a hearing to examine how transportation infrastructure needs would evolve with the development of autonomous vehicles. Witnesses included state and local transportation officials as well as researchers working on autonomous vehicle development. They discussed the challenges adding autonomous vehicles to American roads would present for infrastructure planning as well as potential solutions for those problems. June 13th, 2018
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AT&T’s Big Plans For HBO; Amazon’s ‘Prime Day’ Ad Pitch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grow Big Or Go Home HBO is at a crossroads and its new corporate manager plans to make a change, a recording from a recent company-wide town hall meeting suggests. John Stankey, the AT&T executive who now oversees the Time Warner media properties, says… Continue reading »

The post AT&T’s Big Plans For HBO; Amazon’s ‘Prime Day’ Ad Pitch appeared first on AdExchanger.

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