Month: August 2018

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How to Future-Proof a Career in Marketing When the Old Rules No Longer Apply

Thanks to digital transformation, there are myriad ways to reach consumers, and these new channels have revolutionized not just how advertising is conceived, executed and distributed, but who makes it. Then add to the mix shrinking ad budgets, shifting agency models and the rise of big data and analytics. Together, they are shaking up the…

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Learning Where to Draw the Line: How Agencies Can Deal With Toxic Clients

Last October, a pizza chain with a familiar face hired a new chief marketer and a red-hot, digital-first agency to shake up its brand after several disappointing quarters and PR snafus. It all seemed so promising. But things didn’t quite work out for Papa John’s and now-former AOR Laundry Service after Forbes reported that chairman…

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Infographic: How Women Want Tech to Shape the Shopping Experience

Women are embracing more personalized, speedy and seamless customer experiences. New research from PopSugar found that while in-store shopping is still king in some areas–90 percent of women still purchase their groceries in-store, for example–online is steadily gaining traction in others, including apparel and accessories (63 percent of women make these purchases online), beauty and…

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Pro Tips: 23 Industry Execs Share Their Secrets to Success

Every career is filled with opportunities and pitfalls. It’s how one deals with adversity andsuccess along the way that can mean the difference between moving up the ladder, making an impact or crashing and burning. Adweek reached out to leading industry executives who shared how they did it, navigating various points in their careers from…

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Diversifying in Advertising Requires Creativity and a Drive to Instill Fairness

The fundamental idea is very simple, like all powerful notions. A marketer’s best work is only made possible through a diversity of talent applied to that company’s business. In recent years, the advertising community has started to come to grips with the bold-faced truth that we haven’t really talked the “real” talk, much less walked…

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Honda Took Pride in Doing Everything Itself. The Cost of Technology Made That Impossible.

Honda once used staff technicians to design new technologies ranging from engines to the shape of the suspension arms. Now, the car maker is outsourcing key tech for electric vehicles and autonomous driving to fight high R&D costs.

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As Les Moonves Allegations Engulf CBS, the Murphy Brown Revival Will Air a #MeToo Episode

When Murphy Brown returns to CBS this fall after a 10-year hiatus, the series will be just as provocative as it was during its original run. In the revival’s first episode, “we really stick our heads in the lion’s mouth,” star Candice Bergen said at the Television Critics Association’s summer press tour in L.A. But…

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CBS Entertainment Chief Kelly Kahl Says Les Moonves Allegations Are ‘Hard For All of Us’

The analysts on CBS’ earnings call last Thursday may have been content to ignore the elephant in the room–The New Yorker’s incendiary story in which six women accused CBS Corp. chairman and CEO Les Moonves of sexual harassment and intimidation–but the journalists at the Television Critics Association’s summer press tour in L.A. certainly didn’t follow…

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10 Reasons to Get Off Social Media – Jaron Lanier

10 Reasons to Get Off Social Media - Jaron Lanier
You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms.
Recorded June 19th, 2018
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