Month: August 2018

Three years after FX Networks CEO John Landgraf coined the term “peak TV” to describe the overwhelming amount of content available on broadcast, cable and streaming platforms, the exec said the deluge of scripted series will continue from some time. Landgraf initially predicted that peak TV would have peaked by 2015 or 2016, but that…

In recent years, canned wine has become ubiquitous. The convenience of a can, coupled with clever packaging and more approachable messaging, has helped marketers grow millennials’ interest in drinking wine. For the Coppola Winery, the trick isn’t to suddenly start making canned wine–the winery has been doing so since the early 2000s–but to educate consumers…

Remember that time when the International House of Pancakes decided to shock the world and changed its named to the International House of Burgers? At the time, you may have been one of the many skeptical souls wondering whether the stunt actually helped the International House of Pancakes dive into the burger business. Well, the…

Publishers that lack a dedicated application for video delivery aren’t in a rush to change that. Thirty-four percent of companies surveyed at the Digiday Video Summit this past May and at a similar event in November 2017 said they lacked their own “over-the-top” video app and had no plans to build one. 

Many publishers with the resources and content required to build a dedicated video app have already done so at this point. But for companies without an app, there are numerous barriers to entry.

The post Digiday Research: As video audiences swell, creation of dedicated apps has leveled off appeared first on Digiday.

Last week, I celebrated my redundaversary: two years since I was made redundant from Ogilvy London. And I do mean “celebrated,” as, honestly, it was the best thing that could have happened to me. Over the last few years, the advertising industry has seen huge waves of redundancies–better known as layoffs in the States–hitting agencies…

It’s been one year since FX launched FX+, in which subscribers can receive commercial-free access to all of FX and FXX’s current original series, as well as many library titles, for an additional $6 a month. But only Xfinity and some Cox Contour subscribers had been able to sign on for the offering–until now. FX…

In a somewhat similar fashion to Palau, New Zealand takes its protection of the environment. As one enters the country, signs are prominently displayed articulating the strict laws designed to keep the island nation beautiful. Additionally, this ethos is ingrained in the country’s culture and people. Kiwi attitudes for drunken driving is similarly intense. Like…

It’s a truth universally acknowledged that a brand in possession of a good marketing strategy must be in want of a customer under the age of 35. So obsessed are we with millennials and Gen Z today that there are now agencies whose sole purpose is to help companies understand how to market to them….

Google’s forays into Africa have culminated in the announcement of the company’s first AI center on the continent, which is set to launch in Ghana’s capital of Accra later this year. Google chose Ghana for its strong set of local universities in a bid to lure the brightest graduates. Ghana is also home to an…

The evolution of consumer behavior has accelerated dramatically over the last decade, and targeting consumers has become harder than a game of cat and mouse for many marketers. Shifting preferences, technological advancements and the rise of social influence have throttled major CPG brands’ dominance and left new market share ripe for the taking. Simultaneously, many…