Month: August 2018

Turner, which was one of the last media companies still involved in upfront talks, has finished its business. The company wrapped up its negotiations with double-digit CPM (cost per thousand viewers reached) gains and secured volume increases in the mid-single digits, according to a person familiar with negotiations. Donna Speciale, Turner Ad Sales president, finished…

Instagram Stories made their debut exactly two years ago today, and 400 million people now use them each day. The Facebook-owned photo- and video-sharing network said one-third of the most-viewed Instagram Stories come from the 25 million-plus businesses that are using the feature, with a spokesperson adding, “This evolution was not an accident: From day…

Fox chiefs Dana Walden and Gary Newman still aren’t talking about their own futures after the Disney-Fox deal closes, but the Fox Television Group chairmen and CEOs are sharing more details about what their network will look like post-merger. Last Friday, Disney and Fox shareholders voted to approve the merger, clearing one of the biggest…

An NPD Group study found that among SVOD users, 40% only subscribed to one, while 24% subscribed to three or more. Millennials were the demographic most likely to subscribe to three or more of those
services.

The television maker Vizio is launching a free, ad-supported streaming video service, “WatchFree,” which it created in conjunction with the streaming video provider Pluto TV.

Refinery29 and Neon, the studio behind movies like “I, Tonya” and “Three Identical Strangers,” will work to find, purchase and co-distribute films, specifically ones starring women and supporting
female filmmakers.

I received an interesting call from an agency client requesting ads run only on publisher sites that have implemented ads.txt. To date, the focus of advertisers and agencies around ads.txt has been
buying ads from partners listed as “authorized sellers or resellers.”

Blockchain technology is forecast to create a business value of $2 trillion by 2030, according to data released Wednesday. The emerging technology also is poised to have a major impact on advertising
and media.

The Silicon Valley giant became the first U.S.-listed company to surpass $1 trillion in stock-market value, underscoring the iPhone maker’s explosive growth and its role in fueling the rise of the technology industry to the forefront of the global economy.

For some creators on Instagram and Snapchat, their followers are the real influencers. Their followers decide what they like, what they want more of and will voice any dissatisfaction with the influencer if they post something off-brand. The relational dynamic between influencers and followers is something companies are starting to tap into, like /Nyden, an…