Month: August 2018

Honeywell is the latest client to turn to a holding company’s dedicated unit approach. The multinational consumer and commercial goods conglomerate consolidated its advertising account by selecting a custom team called C2W, created by combing resources from a range of IPG agencies, as its new global agency of record following a review. The multiyear assignment…

Over the years, State Farm Insurance has emphasized that they are prepared to be there for you like the very best neighbor, whether your car breaks down or your “she-shed” is inexplicably engulfed in flames. With their newest campaign — and signature humor — the Asian-American audience is highlighted, with the 96-year-old insurance brand eager…

“Saturated” does not begin to describe the channels for digital marketing. Brands wield billion-dollar budgets for it like the internet is about to go out of style–and maybe that’s because, in some ways, it is. Everything in the digital space eventually goes out of style or at least becomes less effective. Consider ad fatigue, the…

Once hailed as the future of online advertising, banner ads have since sunk into a state of functional utility. They’re a must-do, of course, but no longer exciting or driving huge conversions. And their click-thru rates are minimal: A recent report from Smart Insights puts it at 0.05 percent. But augmented reality might be just…

Facebook announced Thursday that it is pumping another $4.5 million into Facebook Journalism Project initiatives for news publishers. Global head of news Campbell Brown said in a blog post that Facebook will put $3.5 million toward the Facebook Membership Accelerator pilot program and contribute another $1 million into the 2018 NewsMatch campaign. The company invested…

There’s a common refrain among conservative politicians in the wake of mass shootings involving sending “thoughts and prayers” to families of victims and others impacted by these tragedies. A group of creatives teamed up to launch a campaign assigning a precise value to these “thoughts and prayers”: absolutely nothing. For their “Real Gun Bill” campaign,…

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. It used to be that a top programmatic publisher simply did something using automation – usually using real-time bidding to sell its remnant inventory.… Continue reading »

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Companies incentivizing top performers with flashy perks is nothing new, but there’s probably no company that’s mastered it better than cosmetics empire Mary Kay, and no incentive more famous than the one it bestows to its winningest associates: a showroom-new Cadillac–in pink, of course. Pink was the color of the Sedan de Ville that Mary…

Alex Bogusky, the co-founder and executive creative director of Crispin Porter + Bogusky, is returning to the agency world eight years after swearing off advertising altogether, according to two parties with direct knowledge of the matter. UPDATE: After this story first ran, a CP+B spokesperson confirmed that Bogusky will take on the title of chief…

It’s been more than a decade since Dodgeball: A True Underdog Story hit theaters in 2004. But the fake sports channel imagined in the Vince Vaughn/Ben Stiller “classic,” is coming back to ESPN this year for the second time. The fake sports show in the movie was called ESPN 8 The Ocho and coined phrases…