Month: August 2018

Omnicom Group’s digital and customer relationship management specialist Omnicom Precision Marketing Group has acquired a majority stake in mar-tech and ecommerce management and technology consultancy Credera. “Credera has become a trusted business advisor to change leaders across an impressive roster of B2B and consumer companies,” OPMG CEO Luke Taylor said in a statement. Headquartered in…

Google is going full-court press on universal app campaigns (UAC) through a partnership with Unity Technologies, a company that makes development tools for game creators. Starting Thursday, Unity’s more than 10 million developers have access to advertiser demand from AdMob via a direct integration. It’s the first partnership of this nature between Google and a… Continue reading »

The post Google Hooks Up With Unity To Entice Advertisers With Sweet, Sweet Game Supply appeared first on AdExchanger.

Parenting can be the equivalent of four seasons in one day. The peace and tranquility of a summer breeze are broken seemingly out of nowhere by the discomfort of sideways winter sleet and ice, then back to the sweet mist of spring, only to go back to a blizzard. That’s the rollercoaster of emotion in…

The new ad for Xbox Game Pass is a lot like the movie Inception, made specifically for people who spend tons of their waking hours playing Zombie Army Trilogy. “It’s a meme within a meme within a meme,” said Geordie Larratt-Smith, account director at the brand’s agency, Ayzenberg Group. It’s also kind of unhinged, in…

Organizers of fake Facebook accounts sought to work alongside legitimate groups organizing protests in the U.S., a new strategy in efforts to sow discord through social media.

There is no question that Neymar is one of soccer’s best players today. The gifted striker is magnificent to watch and plays the game with verve, joy and panache reserved for a small handful of those in the game. However, the Brazilian star faces criticism for how he plays and acts on the field. This…

In January, 45% of U.S. Catholics said Pope Francis is doing an excellent or good job addressing the sex abuse crisis, down from 55% in 2015.

From the outset, social media platforms have offered an invaluable resource for marketers to drive sales online and in-store by reaching the right audiences through targeted advertising. In fact, recent studies suggest that as many as 87 percent of ecommerce shoppers believe social media plays a vital role in helping them make shopping decisions. However,…

Mobile audience increased by 25% or 123 million viewers year-over-year.