Month: August 2018

The post The three key digital marketing trends ad agencies need to master appeared first on Digiday.

Voice-controlled lenses are making their way to Snapchat users starting Wednesday. When voice-controlled lenses are added to the messaging application’s Lens Carousel, they will recognize “a small subset” of words in English, and on-screen prompts will help users learn how to activate them. Snapchat said voice-controlled lenses will appear in Lens Carousel “periodically.” A Snap…

Pizza chain Papa John’s has turned to another ad agency to help the company move through its ongoing identity crisis. The brand chose Endeavor Global Marketing, the creative division of the Endeavor “holding group” formed by Ari Emanuel’s media conglomerate WME | IMG late last year. That group also includes both WME and IMG along…

Criteo has lowered its full-year revenue guidance as it seeks to evolve its pricing model, the company said during its Q2 earnings call Wednesday. Other headwinds, like mobile privacy policies and GDPR regulations, did affect Criteo’s revenues as dramatically. The company initially anticipated growth between 3% to 8% and now expects growth to be flat.… Continue reading »

The post Criteo’s Attempts To Broaden Its Portfolio Stymie Growth For Now appeared first on AdExchanger.

Facebook and Instagram want people to spend quality time on their platforms, even if that means spending less time on their platforms. Instagram product management director Ameet Ranadive and Facebook director of research David Ginsberg officially unveiled a feature that has been discovered in testing on both Instagram and Facebook in recent months: activity dashboards…

Facebook shut down a coordinated campaign to sow disinformation and discord among U.S. voters. Some of the campaign’s activity was consistent with what Facebook has previously seen from the Internet
Research Agency (IRA), which has well-known ties to the Kremlin.

Nearly two-thirds of marketers believe major brands will develop direct-to-consumer digital media strategies that bypass so-called walled gardens like Amazon, Google and Facebook within the next five
years. That’s the top finding of a survey of ad executives conducted by Advertiser Perceptions Inc. for “Research Intelligencer.”

Forward-thinking brands know the conversation shouldn’t be TV vs. digital, but should focus on TV + digital. And in this case, TV + search.

Marketers spent 13% more in Q2, driven by click volume and higher cost per click. The US spent 12%, while the UK spent 14% and Europe 19%, per Marin Software.

For a long time, many in-game rewarded video ads were simply ads for other games, not encouraging for quality brands. But, rewarded video is maturing fast.