Month: August 2018

Trump’s approval ratings have hardly moved this year; such steady ratings are unique among recent presidents. His ratings are the most polarized by party.

MeUndies wants to get even more intimate with its customers as the company evolves its subscription-based model to a membership one. After seeing significant growth over the last 11 years, the direct-to-consumer underwear company believes that by incorporating membership into its business model, it can weather any financial storm while also providing deeper “relationships” with…

Facebook is customizing the navigation bars in its flagship iOS and Android applications to reflect the products that people use most. The navigation bar–which appears at the bottom of the screen on iOS and at the top on Android–will still include shortcuts to News Feed, notifications and menu, but the remaining slots will rotate between…

Hardly a day goes by when you don’t visit a store, restaurant or supermarket and have an employee ask, “Do you belong to our loyalty program?” Loyalty (or rewards) programs have become ubiquitous. A fact of life in American business. Accordingly, it is helpful to ask what the role of a loyalty program should be…

The hits just keep on coming for Facebook. Yesterday, the company announced that it had removed dozens of accounts that were seeking to interfere with the midterm elections. And as the fallout continues from Russia’s efforts to influence the 2016 election via the platform, PBS’ Frontline documentary series is putting the final touches on its…

The airplane Reaction that has recently been spotted on Facebook–even spawning a Reddit thread–has been grounded. .@Facebook has released its previously hidden plane ? reaction button and it’s confusing everyone! ???????? pic.twitter.com/TuzmuHEJ7P — Matt Navarra (@MattNavarra) July 31, 2018 A Facebook spokesperson said the airplane Reaction will not roll out publicly, and it was not…

An Alphabet project aimed at creating a “smart city” on Toronto’s waterfront is facing resistance from local officials who are worried about the development’s direction and how Google’s parent company will handle residents’ personal data.

FCB&FiRe, the branded content offering created by the alliance of FCB and FiRe Advertainment in Latin America earlier this year, is expanding to the U.S. with offices in Austin and Miami and a new partnership with Sergio Alcocer and his agency Rest of the World. Alcocer launched multicultural agency Rest of the World at the…

Nielsen’s Q1 Total Audience Report says U.S. adults spent more time consuming video, but time-shifted TV is also on the rise.

“Sixty percent of the content brands are producing is not meaningful to consumers,” says Maria Garrido, Havas global chief insights-analytics officer and senior vice presdient-marketing investing at
parent, entertainment giant Vivendi.