Month: August 2018

Oregon’s frontier mentality, to this day, is considered a badge of honor by the locals. While the rest of the world zigged, the denizens of the Beaver State zagged their own path. With the region’s general penchant for quirk and irony as well, the news that the last remaining Blockbuster in America now is getting…

Transparency is arriving and reform is happening, one media review at a time.

Generating loyalty in the casual dining space is about more than just serving up tasty food. Competition is fierce, and without a rewarding experience both online and offline, customers will just tuck in elsewhere, said Steve Flanagan, CMO at TGI Friday’s in the UK, where the brand operates 84 restaurants with three new locations in… Continue reading »

The post Loyalty Is The Most Important Item On The Menu At TGI Friday’s UK appeared first on AdExchanger.

Of the four, the new “Murphy Brown” and “The Conners” are the most anticipated new shows on broadcast networks this fall.

Live football is still sought after by major marketers — despite medical concussion issues, NFL players kneeling or whether TV networks will air national anthem pre-game ceremonies.

Taking over a website is nothing new, but for two creative directors, their message is personal. Doner ECD Brad Emmett and ACD Mark Adler are both skin cancer survivors and looked to influential lifestyle platform Popsugar to spread the word in a unique way–by hijacking the periods at the end of sentences. Through the end…

Chinese electric-vehicle maker NIO launched a U.S. stock sale that could raise up to $1.32 billion, moving to tap the public markets before generating any substantial revenue.

Third-party processors are now privy to the shows you watch after you record them. In addition to capturing information from households and people who watch live programming, Nielsen’s live-plus-1 data captures viewing up to one full day after a show is recorded at the local level. “It’s kind of an evolution, evolving to keep up…

When Domino’s unveiled its “Paving for Pizza” campaign in June, the project dreamed up by agency CP+B had a budget of $100,000–enough to fix potholes in 20 towns. Once media coverage and social media buzz kicked in, though, it quickly became apparent the budget wasn’t nearly large enough to come close to meeting demand. “Within…

Customers are smarter than the credit we give them. We often treat them like robots–we pull a lever, they react. We lose the human element in our love of numbers and margins. Nowhere is that more of a pain-point today than with influencer marketing. Influencers are in the spotlight. They satiate our need to reach…