Month: August 2018

The metric gives marketers a barometer to indicate whether the ad content ranges from “poor” to “excellent” and measure its relevance, quality and diversity. Combined with actionable feedback, the
new tool aims to make it easier to improve the effectiveness of ads.

News articles will appear in a carousel of the latest related headlines that provide a summary of diverse perspectives. The perspectives module, used for controversial topics, will show different
viewpoints from known sources defined by Bing as “high quality.” Based on Bing’s new criteria, publishers may want to consider new business models that lean toward the Spotlight requirements.

The national U.S. ad marketplace expanded 10% in July, thanks largely to growth in key categories, such as automotive, pharma and fast-food restaurants, according to Standard Media Index. The main
media beneficiary remains digital, which grew 17% vs. July 2017.

Steaming video service FuboTV is launching its largest marketing campaign to date, targeting existing cable customers to encourage them to cut the cord and subscribe to their service. The campaign
features the tagline “Don’t Compromise.”

While “cord-cutting” is on the rise among U.S. adults, research indicates 71% of all U.S. consumers have no plans to stop their traditional cable, satellite, or telco TV services.

Overall, 38% of Americans have a favorable opinion of China, down slightly from 44% in 2017. Concerns about China include economic threats, cyberattacks, environmental damage and human rights.

Maxwell House is offering folks more than just a coffee break for Labor Day. The brand invites users to tweet @MaxwellHouse from Sept. 1 through Sept. 3 using the hashtags #LaborOnLaborDay and #contest, while sharing a photo of themselves or someone they know working on the holiday. Doing so gives them a chance to win…

Former inmates are typically among the last groups on the sidelines of the jobs market. In Indiana, a pilot program teaches women in prison how to write computer code, aiming to help them find work and stay out of prison once they are released.

Retail isn’t dead, just boring retail is. This assessment by John Costello, former president for global marketing and innovation at Dunkin’ Brands, simultaneously points out that the death of retail has been greatly exaggerated while letting retailers know that they must find ways to stand out to thrive. To succeed in retail means evolving through…

Telcos are increasingly turning their sights on the rapidly consolidating ad tech sector, with a mutual wariness of players such as Amazon, Facebook and Google the common thread connecting potential buyers and sellers. The dynamic is arguably exemplified by Amobee’s $100m-plus purchase of Videology, following the latter’s earlier chapter 11 filing, a deal that closed…