Month: August 2018

The future includes an ad–at least, according to millions of fortune cookies currently being rolled out in Chinese restaurants across the country. These cookies are the work of Open Fortune, a company that prints ads on the other side of those slips of paper you find inside fortune cookies, putting marketing into what has long…

WPP-owned global digital agency Wunderman today announced the promotion of Robyn Tombacher to the newly-created role of COO of North America, effective immediately. She previously served for the past two years as head of operations of North America. Under the new role, Tombacher will be responsible for creating then implementing an operational strategy across digital,…

We live in a golden age of content creation. The mass creative class is generating more quality, authentic content than we know what to do with. Now with Instagram having recently launched its own video app to compete with Snapchat and YouTube, it’s clear that social media is ground zero for consumer-created content, the content…

Views of Mexico are mixed: While 39% say they feel “warmly” toward Mexico, 34% feel “coldly,” and 26% are neutral, according to a new Pew Research Center survey. The public has much warmer feelings toward Canada. Two-thirds (67%) say they feel warmly toward Canada, with 52% giving it a very warm rating (76 or higher on the scale). Just 12% feel coldly toward Canada.

HBO has cleverly retooled scenes from shows like Ballers and Insecure to surprise the viewer, shifting focus from the talent featured to reveal the female talent working for the network behind the scenes. The point isn’t just to trick the viewer but to showcase the women working behind the camera with a new campaign, “Because…

Over the last 20 years, one of the constants that I observed in my work with major retailers to establish customer loyalty is a consistent five- to seven-point decline in customer satisfaction beginning the end of July and running through Labor Day. Initially, this was easy to write off as a statistical anomaly, but over…

The NFL is adding to its team, announcing Tim Ellis as its new CMO. Ellis, who most recently served as the chief marketing executive for Activision Blizzard Inc. (the video game holding company behind brands like Guitar Hero and Call of Duty), will start in his new role next month, on September 17. Before Ellis’…

Whether you spent your youth playing video games in the ’80s, ’90s or even more recently, one thing that’s consistent is that you never remember what, by modern standards, were chunky pixels and muddy visuals. Instead, you think about how the games came to richer life in your imagination, thanks largely to spirit of exploration…

The new podcast network will feature a slate of shows hosted by Action Network talent. The launch program, “The Favorites,” will debut Sept. 5. Hosts will include Action Network Chief Content Officer
Chad Millman, Geoff Schwartz and Blackjack Fletcher.

For brands, relevancy means tapping into modern culture. And modern culture unfolds daily on YouTube. In this fourth installment of “YouTube Trends of the Moment for Savvy Advertisers,” Earnest Pettie–a YouTube trends analyst who spots videos piquing viewers’ interests–shares three kinds of videos trending now and the insights they reveal. #InMyFeelingsChallenge After the release of…