Month: August 2018

In the Instagram era, it’s become pretty easy to tack “porn” after any food, drink or hobby, but one British brewing company is taking the trope a big step further. Scottish craft brewer BrewDog has booked Beer.porn and packed it with cheeky (but sfw) videos, all as a promotion for its recently launched paid streaming…

For a long time, the digital ecosystem consisted of two distinct worlds: search and commerce. Search companies like Google offered a way for users to find information, and commerce companies sold things users wanted. These were two separate business models with different revenue sources, served by marketers with different skill sets. Today, the lines between…

Facebook’s efforts to keep its platform safe in Myanmar have accelerated to the point of banning several military officials. The social network said in a Newsroom post that 20 individuals and organizations have been banned, including Senior General Min Aung Hlaing, commander-in-chief of the armed forces, and the military’s Myawady television network. A total of…

Since I started in media over 20 years ago, I’ve been hearing the same thing from my B2B clients: “I can’t prove our efforts are having any impact on the business.” Or to quote the overused Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”…

The Richards Group and the University of Texas are bringing real-world lessons to advertising students nationwide through a reimagining of the popular Ted Talks lecture series. Launched ahead of the upcoming fall semester, Stan Talks garners critical insights from some of the industry’s most esteemed practitioners, with The Richards Group founder and principal creative director,…

Did you know that WhatsApp allows you to change your “About” message so that you can share more about yourself (or what you’re currently up to) with your contacts? Our guide will show you how this is done. Note: These screenshots were captured in the WhatsApp application on iOS. Step 1: Tap “Settings” in the…

Scruff has a love/hate relationship with programmatic advertising. When the gay dating app, which now has more than 12 million users, first came on the scene in 2010, its monetization strategy could pretty much be summed up in one word: AdMob. But in January, the Grindr competitor decided to remove all its banner ad slots… Continue reading »

The post Gay Dating App Scruff Isn’t Interested In Third-Party Relationships appeared first on AdExchanger.

Weeks after a renegade digital ad exchange was forced to stop using a questionable new method to capture hundreds of millions of dollars worth of programmatic buys from advertisers, it’s already
thinking about resuming the practice. The method, which has been dubbed “bid-caching,” was secretly developed and implemented by Index Exchange, and enabled it to capture a disproportionate share of
programmatic ad buys for the past year before it was exposed.

Digital group Fight For The Future demands that Salesforce cancel its contract with U.S. Customs And Border Protection. Salesforce CEO Marc Benioff says the company does not have an agreement with
ICE.

Held will have oversight for all media planning, buying, sourcing, media trafficking, viewership analysis and reporting.