Month: August 2018

Few shows in recent memory have managed to hit both the euphoric highs and dismaying lows of HBO’s True Detective. Creator Nic Pizzolatto followed the show’s critically-acclaimed debut season in 2014, which starred Matthew McConaughey and Woody Harrelson, with a frustrating Season 2 a year later (starring Colin Farrell, Vince Vaughn and Rachel McAdams), which…

The BrewDog Network will resurrect a pair of classic alcohol-related shows and launch with a slate of 14 original programs.

Do Google or Facebook have the inside track or traditional big media owners? Some analysts point to Roku, the rapidly growing OTT provider of apps /networks.

One of last year’s most profitable trades is breaking apart, thwarting expectations for global investors betting on a handful of U.S. and Chinese technology titans’ enduring dominance.

This new drama series coming to CBS All Access tells the story of a small fictional town in Pennsylvania.

A top Japanese government banker said China’s industrial strategy is “very dangerous” for democracies because totalitarian nations can ignore their citizens’ privacy and get an edge in new technologies.

With big brands dominating the social media influencer circles and celebrities selling their precious endorsements, it was starting to look like the authentic appeal of social media marketing was dead. Fortunately, there are still plenty of stories of startup unicorns floating around to give a small entrepreneur hope. Some stories just warm your heart ……

In Netflix’s original film “Like Father,” the cruise line Royal Caribbean literally sets the stage for the movie – the brand is actually part of the story. While this sort of product placement isn’t new, it’s coming at a time when content providers are trying to decrease their ad loads and experimenting with new ways… Continue reading »

The post For Digital-First Content Providers, Product Placement Takes Center Stage appeared first on AdExchanger.

Hitwise, which provides data and insights to hundreds of marketers at companies like Best Buy and Mercedes Benz, on Monday plans to announce that Timur Yarnall, a former comScore executive and serial
entrepreneur, has been appointed to the newly created position of CEO and president.