Month: August 2018

That’s the conclusion that Jason Grimm came too after surveying industry pros about their ad avoidance-related behavior. Frankly, who can blame them?

Did you know that the average price across all national TV advertising in the U.S. is less than $2.50 CPM?

According to research from The Diffusion Group, half of all Facebook users in the U.S. have never heard of Facebook Watch, while 24% have heard of it, but haven’t used it.

One of the biggest challenges facing businesses on social media today is growing their audiences. According to a report by The Manifest, building their follower and influencer bases is one of the top challenges facing 24 percent of social media marketers today. But among the number-dependent social media challenges, one stands out: churning. In a…

Four in 10 brands allow ads to serve on unsafe websites, and 64% find it challenging to implement an effective brand safety platform — and 57% say the solution they use today is too expensive.

As Gen Z defines the types of products that resonate with them, brands like Allbirds and S’well have stood out for their sustainable sneakers and water bottles. Those products partially derive their value from sustainability and eco-friendly materials, which young individuals have increasingly favored. A 2017 study from NDP Group found that Gen Z is…

When it says good-bye next spring, “The Big Bang Theory” will still likely be the highest-rated comedy currently on TV.

What do you get when you mix nostalgia for canned ravioli with a classic marketer’s burning desire to stay relevant in contemporary culture? Apparently, an original trap-inspired music video featuring 21-year-old artist Lil Yachty alongside 60-year-old performer Donny Osmond, with both singing–heavily auto-tuned–about Chef Boyardee. “Start the Par-dee,” slathered with camp, is an ad for…

Did you know you can turn off the sound effects in the Twitter mobile application? Our guide will show you how this is done. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap “Settings and privacy.” Step…

Urban One, the African-American-focused media company has filed suit against Interpublic Group’s media agency UM, charging that the latter misled and defrauded the plaintiff through ad buys
made on behalf of the U.S. Army as part of a minority recruitment push. The suit is the latest in a series of dramatic turns that the U.S. Army agency review has taken over the last two-plus years.
Incumbent McCann was recently eliminated and has officially protested. A similar protest by the agency after being eliminated last year kept the agency in the contest until now. The latest protest
remains pending.