Month: August 2018

China’s Alibaba will report first-quarter earnings before the U.S. market opens Thursday. Watch out for guidance on future investments and how they may affect margins, as the e-commerce titan extends its spending spree.

When your life gets relocated, especially as a child, simple daily aspects of culture like meals and snacks can be daunting obstacles that make you feel isolated in your new surroundings. For refugees who undergo the terror and chaos of escaping war and seeking asylum, such barriers can be even more dispiriting and make it…

One of the most popular TV shows of the last decade is officially preparing for its curtain call. CBS and Warner Bros. Television confirmed today that The Big Bang Theory will end its run in May 2019 after its 12th and final season. At that point, the series will have aired 279 episodes, making it…

With U.S. digital marketing spend climbing its way to a predicted $119 billion by 2021, marketers are tasked with determining where to spend that budget. Forrester Research foresees that digital advertising options, like social media and display ads, will represent 46 percent of all advertising in the next three years. Social media continues to thrive,…

Papa John’s founder John Schnatter is making good on a promise not to go quietly from the chain he started in 1984 after abdicating the chairman role in the wake of reports that he used a racial slur and made racially insensitive comments on a media training call. Today, Schnatter took out a full-page ad…

Visitors to the United Nations headquarters may feel like they’re being watched. For its #NotATarget campaign for the U.N., launched on World Humanitarian Day, VML called on people to participate in a new type of petition. Rather than a signature, it asked that they provide selfies which were then turned into 3D images unveiled at…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lewis Rothkopf, general manager of media and growth channels at MediaMath. The legacy media supply chain is a mess, and marketers are fed up with it. Years of nontransparent practices… Continue reading »

The post Achieving Supply Chain Transparency, Avoiding Fraud And Dissecting The Working Media Fallacy appeared first on AdExchanger.

Accenture Interactive, the digital wing of the larger international consulting group, looks to expand its presence in the Nordic region by hiring a new chief creative officer. According to the attendant statement, Accenture aims to more actively seek out new business in Sweden, Norway, Denmark and Finland. Adam Kerj joins the company after serving as…

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. Ramsey McGrory’s career tracks closely with the rise of advertising technology. A card-carrying member of the DoubleClick mafia, he later became head of the Right Media exchange under Yahoo and CEO of AddThis, among other roles. Today he… Continue reading »

The post Podcast: The Past And Future Of Digital Advertising appeared first on AdExchanger.

Michael Cohen, President Trump’s former lawyer, pleaded guilty Tuesday afternoon to breaking campaign finance laws, after he helped arrange a payment to a former Playboy model with David Pecker, the CEO of American Media Inc. Though American Media, the publisher of the National Enquirer, went unnamed in court documents, The Wall Street Journal reported four…