Month: August 2018

Advertisers that want to exclude people interested in “Passover,” “Native American culture” or “evangelism” from seeing a campaign on Facebook will soon be out of luck. On Tuesday, Facebook said it’s planning to remove more than 5,000 ad targeting parameters that could be used to discriminate against minority groups. The targeting options will be unavailable… Continue reading »

The post Facebook Eliminates 5,000 Ad Targeting Options To Pull The Plug On Prejudice appeared first on AdExchanger.

Last week, the Association of National Advertisers (ANA) and a libertarian-leaning public interest law firm filed a “friend of the court” brief imploring the United States Supreme Court to take up a case in which the State of California ordered Sherwin-Williams and other paint brands to pay more than $1 billion to help eradicate the…

In an era when venture-capital firms are raising megafunds in the billions of dollars, Benchmark Capital—one of the best-performing investors—is resisting the temptation to go big.

For decades, Barnum’s Animals packaging depicted lions, tigers and bears in cages. That stops today. The Mondel?z International cracker brand has a new illustration on its packaging, showing animals free and in the wild. “At more than 115 years old, Barnum’s Animals crackers is one of the oldest brands in our portfolio,” wrote Kimberly Fontes,…

Russian hackers linked to the 2016 election cyberattacks on the Democratic Party are widening their targeting for the coming midterms to include the U.S. Senate and well-connected conservative groups, according to new research from Microsoft Corp.

Ride-hailing giant Uber named Nelson Chai as its first chief financial officer in more than three years, tapping a veteran banking and insurance executive as next year’s planned IPO looms.

Why on earth would you click on a banner ad promising you one Snickers for the price of two? The real answer is probably just an errant click, or perhaps simple curiosity. But Snickers is convinced that it’s probably a sign you’re too hungry to be making sense. Continuing their longstanding and admirably versatile “You’re…

Experiential marketing agency George P. Johnson (GPJ) announced the hiring of Marcos Ribeiro as vice president, global executive director for the IBM account, as he can provide expertise on the tech company he previously spent a decade overseeing at Ogilvy. The Project Worldwide-owned agency has worked with IBM for 20 years. Ribeiro was a creative…

Social media is an important business tool. According to the 2018 Global Digital Report, there are over 3 billion active social media users. It’s no wonder, therefore, that businesses continue to amplify their social media efforts in order to reach more customers. At least 88 percent of businesses use social media. Jumping on the bandwagon…

Mashable and Telemundo are expanding their partnership to linear TV. The technology segment, dubbed El Pulso v?a Mashable, will air in Spanish every Tuesday on Telemundo’s morning show, Un Nuevo D?a. A new digital video series co-produced by Mashable and Telemundo called Power Up will also launch online in English. “Continuing to invest in partnerships…