Giving Season Comes to YouTube With the Beta-Tests of Several Fundraising Features

YouTube Thursday took the wraps off YouTube Giving, which product manager Erin Turner described in a blog post as “a suite of features designed to strengthen the way creators and fans can make a difference through charitable giving on the platform to over 1 million nonprofits.” YouTube Giving is made up of three features that…

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Essence Hires North America Strategy Leader From MediaCom

Essence, a global data and measurement-driven media agency and part of WPP’s GroupM, has a new strategy leader for North America. Jon Gittings joins Essence from fellow GroupM agency MediaCom as executive vice president, strategy for North America. Gittings will work out of the agency’s New York office and serve as a member of the…

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Facebook Is Exploring a Way for Publishers to Test Different Versions of Organic Posts

Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing best. Lucia Moses of Digiday reported that publishers in the test group can create up to four different versions of posts–changing elements including headline,…

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Where the public stands on key issues that could come before the Supreme Court

Ahead of the Senate’s deliberations over Kavanaugh, here’s a look at where the public stands on some of the major legal, political and social issues that could come before the Supreme Court in the years ahead.

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Twitter Is Testing a Feature That Suggests Accounts for Users to Unfollow

Social networks continue the trend of urging their users to be less, well, social, as Twitter confirmed that it is testing a feature that suggests accounts people may want to unfollow. At the beginning of this month, Facebook and Instagram rolled out activity dashboards that let users know how much time they’ve spent on the…

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Time Warner Veteran Kristen O’Hara Is Snap Inc.’s New VP of U.S. Global Business Solutions

WarnerMedia veteran Kristen O’Hara joined Snapchat parent Snap Inc. as vice president of U.S. global business solutions. O’Hara will be based in Snap’s New York office and report to chief strategy officer Imran Khan, overseeing three U.S.-based leaders who have been reporting to Khan since February: head of East Coast business solutions Brett Wein, head…

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Here We Go Again. KFC Offers $11,000 to Parents Willing to Name a Baby ‘Harland’

2038. A young man sits across from his parents in a cafe. The 20-year-old is in the midst of a stellar college career and has begun interviews for an internship. One question, however, always keeps coming up–and is usually the first from the interviewer: “Your name is Harland. That’s interesting. Where did that come from?”…

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The Big Story: Brand-ishing New Tricks And Old

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Is your suitcase packed for your Labor Day getaway? Don’t forget your 50 SPF zinc oxide sunscreen. And did you download enough apps toContinue reading »

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