Month: August 2018

At least 65 of the current voting members of Congress are immigrants or the children of immigrants. These members represent nearly half of U.S. states.

In the age of the wellness craze–often featuring health experts lacking classic credentials, DIY home medical remedies and somewhat extreme measures like juice cleanses–brands make bold promises using opaque marketing. Ritual, a direct-to-consumer vitamin brand that launched last year (and debuts its first major campaign this week) is betting on the opposite approach: Cold hard…

For many marketers, email is the channel that delivers the highest ROI. But what if it could perform even better? Average open rates for email hover around 21 percent and click-through rates are a respectable 2.6 percent. The Data and Marketing Association says email offers the best ROI of any marketing channel and the lowest…

For U.S. firms planning European expansion, London has traditionally been the first touchpoint due to the language and cultural similarities for companies who could afford to start there. However, Brexit brings a lot of insecurity and potential disruption to that strategy. It is not clear which way the U.K. will go in terms of regulations…

KFC’s new Double Crispy Colonel Sandwich is, as the name implies, an unnerving tower of two chicken patties encased (unlike the infamous Double Down) in a bun. Obviously no mere celebrity iteration of Colonel Sanders is up to the job of selling this beast, so they’re bringing in some added muscle. Enter Haf??r J?l?us Bj?rnsson,…

It’s widely known that Google profits handsomely from the vast amounts of data it collects from the billions of people who use its suite of applications, its mobile operating systems and its devices. According to new research released today, most of that valuable personal and location data is being collected when users are not informed…

The first season of Netflix’s true crime documentary spoof American Vandal left audiences wondering, “Who drew the dicks?” Now Netflix has unveiled the slogan for Season 2 of the series, which will air next month: “Who is the Turd Burglar?” Today Netflix released the first trailer for Season 2 of its Peabody-winning and Emmy-nominated American…

Adweek recently caught up with BuzzFeed CEO Jonah Peretti and chief revenue officer Lee Brown about the state of the digital publisher, the challenges of a changing industry and where they see the company in the years ahead. We also chatted with them about the evolution of Tasty in the three years it’s been live…

PebblePost, a startup pioneering programmatic direct mail, said Tuesday it had secured a $25 million Series C funding round to integrate with the existing programmatic ecosystem. The new investment was led by Advance Venture Partners and brings PebblePost’s total funding to almost $50 million. PebblePost works by retargeting online browsers with direct mail offers, so… Continue reading »

The post PebblePost Raises $25 Million To Push Direct Mail Further Into Programmatic appeared first on AdExchanger.

Under pressure from the giants of the digital media sector, Sizmek has inked a deal with AudienceX to prize ad spend from midsize marketers in North America, a market segment they believe will increasingly turn to ad tech in the years ahead. Facebook and Google, aka “the duopoly,” will collectively account for more than half…