Month: August 2018

The ad-supported tier of CBS All Access is the most high-profile ad-supported channel to become available thus far. To date, Amazon Channels has mostly relied on ad-free streaming services to bolster
its lineup of premium subscriptions.

Charter will start its 24-hour local news cable channel in November, available to 1.5 million Los Angeles homes that receive Spectrum’s cable pay-TV service. Charter executives believe it can offer
more niche, hyper-local news for targeted areas in LA.

Moira Forbes is expanding her video interviews with female influencers and business leaders with a 12-episode serialized show called “Success with Moira Forbes.” She helped to launch the ForbesWoman
platform, dedicated to covering women and leadership, as well as the Forbes Women’s Summit.

Netflix is testing out a new placement for promos for some of its original series: in between shows.

Spike Lee’s “BlackKklansman” is a comedy — until it’s not. It’s a history lesson, and a prophetic warning

There has been a misconception that influencer marketing is a type of company. Influencer marketing is really a tactic for distribution, and those so-called influencer marketing companies that you’ve heard about are really just talent representation companies or agencies. This model is antiquated, and the companies that identify themselves as influencer marketing companies are headed…

Google probably knows more about you than you think. Sure, Facebook knows a lot about you, too–your facial features, what concerts you’ve gone to, what you’ve eaten for breakfast every Saturday for the past five years. But Facebook has a fraction of the information that Google does, according to former Google data scientist Seth Stephens-Davidowitz….

Ad-free tiers at Amazon’s live-streaming video service, Twitch, will remain, including Twitch Turbo, along with certain channels on Twitch Prime.

If coffee drinkers receive personalized recommendations about which high-end coffee they’ll like best, will they start drinking more fancy java at home, and not just when they order their latte to go? Direct-to-consumer coffee business Trade launched in April backed by JAB Holdings, one of the biggest names in coffee and coffee chains. JAB’s massive… Continue reading »

The post Behind Trade CEO’s Strategy To Launch A Direct-To-Consumer Coffee Brand appeared first on AdExchanger.

More than a year after its launch, few Facebook users say they are watching “Watch.” According to a TDG Research survey of 1,632 adult Facebook users, only 41% indicated that they watch videos via
the service at least once a month. “The offering continues to face significant challenges regarding feature awareness and use,” the TDG report finds, noting that “half of adult Facebook users have
never heard of the free Watch video service, while 24% have heard of it but never used it.”