Month: August 2018

R/GA has a new managing director in the agency network’s largest office. R/GA promoted Robin Forbes to managing director in New York, tasking him with partnering with the agency’s senior leadership team to manage and grow the New York office, fostering its culture, facilitating collaboration across office talent and furthering relationships with new and existing…

If you accidentally click on a YouTube video you weren’t really interested in, there’s a chance YouTube may start recommending similar content for you to watch. However, you also have the option to remove individual videos from your watch history to alter your recommendations. YouTube said removing a video from your watch history “may reduce…

Roughly seven-in-ten Russians say their government did not try to meddle in the U.S. presidential election in 2016. However, 85% say the U.S. tries to shape the internal affairs of other countries.

Audiences for nearly every major sector of the U.S. news media fell in 2017 except for radio. Cable news revenue continued to rise, as did digital ad revenue.

PBS is honoring Betty White, 96, with an hour-long tribute special that took 10 years to put together.

Cond? Nast worked with MRI and comScore to produce an unduplicated measurement of its readership among print, digital and social. The measurement offers a more transparent look at the audience for each of the company’s brands, said Donna Sabino, vp, ad sales and custom research, Cond? Nast. “Now we’re able to go back to our…

Half of U.S. consumers in a recent survey said their preferred channel for contact from brands is email–but there’s a lot they don’t like about it. Adobe’s 2018 Consumer Email Survey found that email is the most popular channel by far–followed by direct mail (20 percent); brand app, social media and text message (7 percent…

Over 11% of all moviegoers are 25-39 — the biggest group of in-theater movie consumers. This is double the percentage of other age groups.

Few Hollywood icons have had a career as illustrious as Mickey Mouse, who made his silver screen debut in “Steamboat Willie” back in 1928. Now, his bosses at Disney-ABC have become more tech-savvy, reorganizing the company’s ad sales strategy to make magic in advanced TV advertising. About a year ago, Disney-ABC unified its ad sales… Continue reading »

The post How Disney-ABC Navigated Its Ad Sales Renaissance appeared first on AdExchanger.

Neighborhood-based social network Nextdoor is enlisting Sprinklr to help manage its sponsored posts and other marketable services.