Month: August 2018

Havas North America is a little different, and the privately owned network doesn’t do things quite like all the other ad agencies you know. At least that’s what co-chairman and chief creative officer Jason Peterson says–and he makes no apologies for his own at-times-controversial style. In recent days, a video distributed internally to the network’s…

Though she left after serving as Hearst Magazine’s first chief content officer weeks ago, Joanna Coles hasn’t given up her signature treadmill. She just moved it to the beach instead. Turns out I can’t give up my #TreadmillDeskLife. #BackAtMyDesk #BeachBoss working on #NewChapter ???? @LolaHats ????@SolidandStriped ????@Lifespan_fitness *Shellphone use only* A post shared by Joanna…

In this increasingly polarizing political climate, can you blame brands for playing it safe? Ever since Trump was elected, there’s been a kind of creative hangover in the industry, and bland spots have become the norm. But is a renaissance coming? On this week’s episode of the Adweek podcast, Yeah, That’s Probably an Ad, we’re…

Instagram made its name by offering photo filters that gave the amateur’s pictures some professional sheen. But lately, its video offerings have been also become a place where brands offer unfiltered images of themselves. Many brands are likely to continue with that approach for IGTV. Introduced in June, IGTV is notable for two things: It…

It’s been a brutal summer for late-night shows, with five of them getting the ax in the last two months. Now TNT hopes to fill the void by ordering a new pilot for a late-night show featuring its Claws star, Niecy Nash. The pilot, which will be called Naked With Niecy Nash, will be based…

Index Exchange is to press pause on a controversial real-time bidding (RTB) tactic known as “bid caching” after an impassioned debate kicked off last week. The ad exchange has contacted partners claiming it is now “pausing [its] use of bid caching and concentrating on communication and education.” This follows a near week-long debate over the…

Artist Andy Warhol was famed for his love of celebrities – noted in his paintings and ‘Interview,’ the magazine he created. Founded in 1969, the pub closed in May. It’s about to make its comeback.

That’s what Forrester believes could happen, if the ad giant doesn’t take steps to modernize its operating model.

Looking to compete with TiVo and Sling TV DVR technology, Amazon is developing a digital TV recording machine that allows for streaming of video content to digital devices.

Ariana Grande, Kendrick Lamar, SZA, Queen, and Kane Brown are the featured artists in the campaign at launch for Amazon Music’s new advertising campaign titled A Voice is All You Need that highlights
the powerful vocals of notable songs and the simplicity of using voice on Alexa to search for music.