Month: August 2018

Hip-hop legend Ludacris drops some splashy beats in this new campaign for Harry’s body wash and bar soap. The platinum-selling Dirty South rapper, actor and entrepreneur appears in the spot below, lathering up and vocalizing in the shower. His lyrics, however, aren’t the usual rapper’s delight. Instead, after reading best-selling children’s book “Chicka Chicka Boom…

And just like that, Amazon Go isn’t the only cashierless game in town anymore. Automated checkout startup Zippin has launched its software platform and opened a cashierless concept store in San Francisco that sells lunch items, snacks and drinks. Store access is available by invitation only to start, but Zippin said it will open to…

Videogames have gotten harder to turn off, mental-health experts and parents say, raising concerns about the impact of long gaming sessions on players’ lives.

Sky has placed its global creative account into review as the British media and telecommunications giant remains embroiled in a takeover battle that has Twenty-First Century Fox and Comcast vying for control. In the most recent development in the takeover battle, Fox was given an extended deadline of Sept. 22 to counter Comcast’s $34 billion…

PepsiCo is expanding its carbonated beverage empire. Today, the company announced that it has entered into an agreement to purchase make-your-own-seltzer machine maker SodaStream for a whooping $3.2 billion–or $144 per share. SodaStream, which manufactures at-home machines that allow consumers to turn tap water into sparkling water, has enjoyed a big boost over the past…

Brands: Everybody’s talking about them, but what does it really mean to be a brand? Starting as early as the ’50s, we fell into a line of thinking that every business is a brand. In fact, when Madison Avenue got hungry for money, there was such a palpable shift, you could practically pinpoint the very…

In Barton F. Graf’s amusing debut for Brinks Home Security, we meet folks who were “sure” they’d handled various situations in the best way possible. Alas, they weren’t “sure sure.” So, basically, they wound up screwed. “I was sure Buster would be a good guard dog,” says a woman standing with a cute canine in…

The bazaar, the souk, the forum–wherever it emerges and whatever it’s called, the market has long served as the center of society. When the invention of agriculture brought the need for trade, towns grew around central gathering places where people could exchange not only goods and services but also ideas and inspiration. Along the way,…

What do Justin Bieber and former President Barack Obama have in common? These hunky (to their followers!) men each lost more than 2 million followers in Twitter’s recent purge of fake accounts. And just a few weeks before, at the Cannes Lions International Festival of Creativity, Unilever global chief marketing officer Keith Weed announced a…

Execs say data-based audiences will grow in the return on ad investment. A new survey found 54% of respondents expected to see an 11% to 20% increase on ad spend by moving to audience-based
buying/selling, and 32% expected a a 6% to 10% gain.