Month: August 2018

The model analyzes “attribute density” in a new way to identify the type of consumers the campaign reaches, and then measure the return on investment on those people who buy a product or service.
“There’s probably a million data segments, so we cannot measure them all overnight,” McConnell said. “But we think that if data’s the problem, data quality is the next frontier of marketing.”

Spotify is launching its first branded original podcast series today in partnership with New Amsterdam Vodka. “Just as we do with music, we see podcast as another avenue to connect our advertising partners with audiences and, through our deep understanding of our users, help brands show up in the right way,” said Rob Walker, global…

Nickelodeon launched a Double Dare game on Facebook Messenger, based on the popular Double Dare game show that first premiered on Nickelodeon in 1986 (the latest version of the game show debuted in June 2018). The multiplayer trivia game lets players answer questions based on a variety of topics, like technology and history, and challenge…

Tasty struck while the Facebook pan was hot. It started as a way of testing BuzzFeed’s distributed content strategy when those Ice Bucket Challenge videos were going viral three years ago. Since then, it’s become a model for how digital publishers can create mobile-first videos, monetize that content and diversify revenue. “They kept evolving as…

Drive time in Southern California is a cacophony, with nothing even vaguely melodic about it, unless you consider honking horns, squealing tires and swearing commuters to be music. But when Hans Zimmer takes a spin along the scenic Angeles Crest Highway and composes an original score to punctuate it, the result is a road-ready soundtrack…

Get ready to meet the Webnars, a family of three living down on the farm in Arizona.

Drawbridge is one of the cross-device OGs, but it’s in the midst of a pivot. The company revealed $15 million in new financing on Monday from existing investors Sequoia, Kleiner Perkins and Northgate. The money, which brings Drawbridge’s total funding to $70 million, will be immediately invested into a product road map focused on non-advertising-related… Continue reading »

The post Drawbridge Draws $15 Million In Fresh Funding As It Begins A New Chapter appeared first on AdExchanger.

In what is shaping up to be one of the most hotly contested Senate seats this fall, Florida has dominated political ad spending on Google, according to a state-by-state analysis published by Statista.
The analysis, which goes back to May 31st, the date which Google has begun making political ad spending data available from, shows the Sunshine State taking in nearly twice as much as the next biggest
political ad spending state, Tennessee.

Last Thursday, the Great America PAC, a group to re-elect President Trump, ran a TV commercial on CNN’s “Wolf Blitzer.” Apparently, CNN is where Trump supporters are these days.

Data consumption per broadband household grew by nearly a third year-over-year, but it grew much faster among households still paying a flat rate to broadband providers.