Month: August 2018

Just prior to being exposed for quietly using the questionable practice of “bid-caching,” digital ad exchange Index Exchange had been trending upward in all of the quality score and trust ratings
compiled by independent assessment firm Pixalate. Its June 2018 Global Seller Trust Index, which was published just prior to the bid-caching news breaking in August, shows Index Exchange moving up
three positions to rank as the eighth most trustworthy digital ad exchange. The ranking is a composite of key quality indicators — including each exchange’s reach, ads.txt, masking, invalid traffic
and ad viewability.

A free streaming network would be a fertile proving ground for Amazon’s still-nascent video advertising business. While the company sells advertising on “Thursday Night Football,” it does not sell
them on Prime Video.

Among OTT viewers, Nielsen Total Audience reports an average audience lift of 5% across broadcast networks that aired unscripted TV programs and an 8% hike among key 18-49 viewers for the first six
months of the year.

The ads build on the goal of “The Daily” – “to tell stories more deeply” and “to incorporate a new kind of transparency into the way those stories are told.”

President Trump may be down on Google’s organic news search results, but he remains one of the biggest paid political advertisers on Google’s properties. Trump currently is the second largest
political ad spender on Google, according to Google’s own recently launched political advertising Transparency Report, spending $721,500 between May 31 and Aug. 18, across two entities registered
with the Federal Election Commission: Trump Make America Great Again Committee and Donald J. Trump for President Inc.

Neustar is pouncing on the opportunity created by Google’s dissolution of DoubleClick IDs.

Microsoft will soon require its suppliers and contractors to provide at least 12 weeks of paid time off to new parents.

Japan is studying restrictions on Chinese telecommunications-equipment companies Huawei Technologies and ZTE as U.S. fears of cyberspying by Beijing prod allies to follow suit.

Sinclair’s lawsuit says Tribune was fully aware of its merger plans, while Tribune claims Sinclair mishandled the divestiture of TV stations demanded by the FCC.

In very short order, drones have captured the imagination of consumers as a photography and video platform, potential delivery vehicles for Amazon and other retailers and a fascinating new concept of flight. So it makes sense that the collective interest in drone technology would create a sport dedicated to the whirring wonders. Enter The Drone…