Month: August 2018

Electronic Arts has delayed the release of its ‘Battlefield V’ game by one month to make some final adjustments after receiving feedback from the gaming community.

Most Americans like labor unions, at least in the abstract. A majority (55%) holds a favorable view of unions, versus 33% who hold an unfavorable view, according to a Pew Research Center survey from earlier this year. Despite those fairly benign views, unionization rates in the United States have dwindled in recent decades. As of 2017, just 10.7% of all wage and salary workers were union members, matching the record low set in 2016, according to the U.S. Bureau of Labor Statistics.

There’s nothing like a little shopping to help prepare for a big holiday event, especially when that holiday is Purge Night. As USA and Syfy prepare to debut their new The Purge series, a spinoff of the hit horror film franchise which premieres next Tuesday on both networks, they have devised a satirical campaign centering…

Essentia Water announced today their selection of Droga5 as its new lead creative agency of record, following a review managed by Promontory Brands. Droga5 will be tasked with executing on the brand’s vision and leading strategy across communications channels including advertising, social media and influencer marketing, experiential, corporate website and retail. Essentia sought a new…

In the second-quarter edition of the LinkedIn Content Insights Quarterly, we discover what students on the platform have been reading, sharing and chatting about, while also looking at how incredibly buzzy 2018 FIFA World Cup Russia was earlier this summer. The audience of the quarter: students Marketers, take note: There are more than 46 million…

Movie studios earned big U.S. box office revenues this summer — up 14% to $4.4 billion, according to reports. But the moviegoer estimates are the lowest since 1992.

US Open coverage could improve, but one-star reviews of Amazon’s first foray into UK sports rights are unfair.

Odds are, to make your dreams come true, you’ll need some help–both in terms of loyal friends and a credit card or two. In a new ad starring Lin-Manuel Miranda, the creator of the pop culture phenomenon Hamilton, American Express persuasively makes the case its financial services are a friendly hand supporting you on the…

It’s a shame that there is a tendency to paint the whole influencer marketing industry with the same brush. This negatively impacts those who work very hard to create authentic content that genuinely connects with the engaged audience they built over time. Hours are spent not just on their content, but on answering and conversing…