Month: September 2018

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Two big tech and media players held their extravaganzas this week. The Relevance Conference in Santa Barbara was a coming-out party for Xandr –… Continue reading »

The post The Big Story: Fall Into Festival Season appeared first on AdExchanger.

Cyberbullying is an issue that continues to rear its ugly head, and a new survey from Pew Research Center found that teens believe their parents are doing a good job at addressing the problem, but their views were different when it came to social networks and, more drastically, elected officials. Pew found that 59 percent…

Over the last 20 years, the relationship between the buyer and seller in the advertising market has fundamentally changed as the market digitized and became automated in 2009 with the start of the programmatic wave. Having started my career as an energy trader and witnessed the transition from floor-based outcry trading to sophisticated data-driven approach,…

Even if the science is flimsy, it’s an intriguing notion to think that it takes a mere 8.2 seconds to fall in love, according to the journal, Archives of Sexual Behavior. Another study, from Microsoft, claims that our modern attention span is shorter than that of a goldfish. Again, about 8 seconds. (Pity the person…

Global weight loss management company Weight Watchers announced this week they renamed to WW, leaving many people confused by the rebrand. The stem of such confusion occurred when the chief executive was unable to explain what the letters WW stood for. They do not stand for Weight Watchers or “Wellness that works,” a phrase the…

Snapchat’s busy week continued with yet more ecommerce features for advertisers and brands. After announcing a partnership with Amazon to test visual search shopping, Snapchat is debuting three new features–one was previously in testing. The first, shoppable Snap ads now called Collection Ads, officially roll out in October to every advertiser. The company also announced…

Time’s Up Advertising–the collective of nearly 200 female agency leaders who have pledged to tackle gender discrimination and harassment in the workplace–created a video for the larger Time’s Up organization, urging President Donald Trump’s second Supreme Court nominee, Judge Brett Kavanaugh, to withdraw his nomination. The nearly 60-second effort features a chorus of women addressing…

Western Europeans have a clear preference for television as a source of news. And while use of online and radio outlets for news is also widespread, print trails the other formats.

The post Most Western Europeans prefer TV news while use of print outlets lags appeared first on Pew Research Center.

On Sept. 12 Apple hosted its annual keynote where the company announced its newest products and services including the iOS 12 software update for iPhones and iPads. While aesthetically not much has changed with this update, Apple really took the time to make security and privacy a priority in this new software, allowing users to…

Facebook vice president of global policy management Monika Bickert responded to a story by Elizabeth Dwoskin for The Washington Post detailing the prevalence of illegal drug sales on Instagram. Dwoskin wrote that searching the Facebook-owned photo- and video-sharing network for hashtags such as #oxy, #percocet, #painkillers, #painpills, #oxycontin, #adderall and #painrelief surfaced “thousands of posts…