Month: September 2018

Publishers of all stripes have flocked to content studios in recent years, at least partly in attempt to differentiate from — and diminish their reliance on — major platforms such as Facebook, Google and other intermediaries. But as these experiments begin to mature, some across the industry and within publishers’ content studios themselves are questioning what the next phase of their evolution will look like.

It’s no secret that content studios have faced growing pains. It’s one thing to bring in a few campaigns from big-name clients who are eager to test the water, but it’s another to build steady pipeline of work and a sustainable model with reasonable margins.

The post The Rundown: What’s next for content studios? appeared first on Digiday.

The advertising technology ecosystem has been waiting for Google to implement the IAB Europe Transparency and Consent Framework (TCF), a protocol for collecting consent and conveying it to intermediaries for data-driven advertising. Google and IAB Europe have been negotiating for almost three months about how to reconcile their technology and interpretations of consent for GDPR,… Continue reading »

The post Why Google And The IAB Europe Haven’t Been Able To Resolve Online Consent appeared first on AdExchanger.

Facebook unveiled MPK 21, a new building at its headquarters in Menlo Park, Calif. MPK 21 was designed by architect Frank Gehry, and the building was completed in less than 18 months. The new facility features a 3.6-acre rooftop garden with more than 200 trees and a half-mile meandering pathway. Town Square is a sheltered…

There’s yet another online grocery delivery service in town: On Sept. 5, Walmart announced it is testing Spark Delivery, which it described in a statement as “a crowd-sourced delivery platform.” Spark Delivery–named after the Walmart Spark, the yellow symbol at the end of its logo–is in a pilot in Nashville, Tenn. and New Orleans. Walmart…

According to new research from market research and consulting company Parks Associates, the OTT space presents unique challenges for the dozens of providers in the U.S., ranging from Netflix to Showtime. The research suggests that OTT users, despite the plethora of options, have found the interfaces they enjoy most and use them for long periods…

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. WPP and Nike have some new spokespeople. While Mark Read’s appointment at WPP was expected and uncontroversial, Colin Kaepernick headlining Nike’s new campaign was… Continue reading »

The post The Big Story: New Faces In Challenging Places appeared first on AdExchanger.

For Nike, the Kaepernick hoopla is just part of a larger plan to celebrate “Just do it” around the world.

Rita Ferro has been named president of Disney Advertising Sales. She will now oversee all of Disney-ABC Television, as well as all of ESPN.

Universal Pictures Home Entertainment teamed up with Facebook to create sharable in-store and in-home augmented reality experiences tied to the Sept. 18 North American home entertainment launch of Jurassic World: Fallen Kingdom. The integrated AR experiences will be available via Facebook’s flagship mobile applications and its Messenger app. Universal Pictures Home Entertainment said the initiative…

Meditation app Headspace is buying pioneering voice platform Alpine.AI in hopes of holding more in-depth conversations with its users. The company said this week that the acquisition was meant to help build an eventual machine learning element into Headspace’s system that would more finely tune meditation experiences in response to a wider set of natural…