Month: September 2018

U.K. retailer John Lewis has in recent years become best known for its epic Christmas ads, which are usually marked by their tear-jerking qualities and covers of famous songs. The annual tradition is a big deal with most Brits having a favorite from the collection ranging from the stellar “Man on the Moon” to the…

From soccer star Dele Alli celebrating his Russia World Cup goal by rocking the “Ride the Pony” Fortnite dance move before a vast global TV audience to J.D. Martinez and George Springer performing favorite Fortnite dances on pre-game video at the MLB All-Star game, there has been an unprecedented mash-up of gaming, esports and traditional…

To get 14 scripted series on the air simultaneously, as super-producer Greg Berlanti has done, it takes a lot of incredible ideas for shows. But it also requires equally clever ways to pitch them to network execs. So Berlanti and Sera Gamble went the extra mile when they were selling You, the new Lifetime drama…

Snap Inc. introduced the second generation of its Spectacles camera sunglasses in April, and this week, two new styles were added, with Nico and Veronica joining the aptly named Originals. A Snap spokesperson said that since Spectacles 2 became available in April, Snapchat users are capturing an average of 40 percent more Snaps than with…

Beginning Sept. 12, Samantha Bee will offer a $5,000 cash prize every day to those who play her new trivia game. This Is Not a Game: the Game is inspired by a Bee segment that showed how games could entice people to do things they might not otherwise be inclined to do. The TBS crew…

The marketing world is undergoing a major transformation, with technology reshaping the communication landscape. Today there are more Powered by WPeMatico

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Will there ever be a time when we outgrow the budding curiosity, hope, or excitement we feel when a package arrives at our door? Hopefully not, and FedEx has a new campaign that is so touching, it’ll remind even the most tech-forward of us that there’s a certain magic that can only be captured by…

For your information–FYI just got a makeover. FYI Brand Group, a communications, brand strategy and marketing agency that was first founded in 2001, unveiled a relaunch this week that featured a new name, new divisions and a renewed focus on driving the story for its clients, which include stars like DJ Khaled and French Montana,…

CBS and majority owner National Amusements are looking to end their litigation against each other, which could include the possible departure of Les Moonves. Thursday morning’s trading of CBS stock
was down 0.1% to $52.89. Viacom was down 1.8% to $28.92.

Following a recent string of new business wins ,Crossmedia has expanded its Philadelphia operation with the hiring of five new executives and its relocation to a new 10,000 square foot facility that
quadruples its work space.