Month: September 2018

The Adweek Sports Minute is back. Previously, we’ve featured such challenges as Kentucky Derby Horse or Ad Agency and Indy 500 Driver or Ad Agency, but today, we’re tackling (pun absolutely intended) NFL endorsements. Does Cowboys defensive end Taco Charlton endorse Taco Bell? That’s some tricky play action–Charlton does tout his namesake, but not Taco…

The agency cited the achievements of the women but also a bid by the agency to create gender parity within its client teams.

Mobile ad blocking has doubled in four years — and Gen Z is twice as likely to block as average.

As Pulitzer Prize-winning art critic Jerry Saltz recently tweeted, perhaps just 14 people can make an artist’s career: “One dealer. Six committed collectors. Three critics. Four curators.” The coming decades will see millennials becoming these dealers, collectors, critics and curators–a fact based simply on the passage of time–so, albeit vexing, the predispositions of our generation…

For the first time, a branded content hub will be part of the Roku Powered by WPeMatico

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Six years ago, the American Giant signature sweatshirt became an overnight phenomenon when Slate proclaimed it “the greatest hoodie ever made.” The San Francisco-based upstart apparel brand could scarcely have hoped for better publicity than that, and the torrent of interest that followed resulted in $600,000 in sales within 36 hours. American Giant sold out…

Nike wants you to think about Colin Kaepernick as the new NFL season is starting. Kaepernick hasn’t played football in a while. Does that matter when it comes to selling apparel or athletic shoes?

Gain Theory, the “global marketing effectiveness consultancy” launched by WPP in 2015 as a combination of London’s Ohal and the Bangalore-based firm Meritus, has hired a longtime analyst and veteran executive to lead its North American operations. Shawn O’Neal arrives at the company’s New York office after serving as vp of global data marketing and…

Facebook chief operating officer Sheryl Sandberg and Twitter CEO Jack Dorsey appeared before the Senate Intelligence Committee Wednesday morning to answer a range of questions about the social media companies’ policies, their handling of disinformation and how they were addressing bots and other “bad actors” on the platforms. Representatives for Google did not attend after…

Driven by consumers’ growing preference of app versus mobile browsers, mobile advertisers are increasingly leveraging in-app private marketplaces (PMPs).