In the land of short ads, there aren’t many that pack a punch. 15 seconds isn’t a lot of time to get a fully-formed message in and, let’s face it, the Powered by WPeMatico
How In-House Teams and Agencies Can Find a Commonality and Work Together
Advertising agencies all around the world are worried–and rightly so. More and more brands are growing in-house teams to better address their own fast-evolving creative needs. This expanding gap between clients and partners reveals a sometimes ugly truth: The ad industry is not quite what it used to be. It’s been a good decade since…
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To Recommend or Not to Recommend: Why Businesses Will Benefit from Facebook Review Changes
Facebook is known as a social network, but it’s also one of the most popular websites for customers to leave reviews for local businesses. Long reliant on a five-star ratings system, the social giant is streamlining its approach with the new recommendations for Facebook business pages. Instead of assigning a star rating and writing a…
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With Nike’s Longstanding Brand Purpose, Featuring Colin Kaepernick Made Perfect Sense
Nike’s decision to feature Colin Kaepernick front and center for their 30th anniversary of their famous “Just Do It” campaign is igniting conversations and debates among marketers and consumers alike. For the past few years, brands have witnessed a steady shift in culture where consumers are increasingly expressing their preference for brands to stand for…
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Serial Season 3 Focuses on ‘Shocking,’ Ordinary Cases in Cleveland’s Court System
For Season 3, Serial wanted to tackle the very ordinary, everyday ongoings of a criminal court system. That mission took them to Cleveland, where producers were able to get enough access to record everywhere, including courtrooms, judges’ chambers and prosecutors’ offices. After tackling a lesser known court case of Adnan Syed’s murder conviction in Season…
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AppLovin Acquires MAX In A Bid To Spur In-App Header Bidding Adoption
The in-app header bidding space is gathering momentum – but not fast enough for AppLovin. The mobile ad network has acquired MAX, a startup that came out of beta just over four months ago with a solution that helps app publishers get a fair shake on the open exchange, the company announced Wednesday. “There are… Continue reading »
The post AppLovin Acquires MAX In A Bid To Spur In-App Header Bidding Adoption appeared first on AdExchanger.
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U.S. adults are more religious than Western Europeans
American adults – both Christian and unaffiliated – are considerably more religious than their European counterparts by a variety of measures. For instance, about two-thirds of U.S. Christians pray daily, compared with a median of just 18% of Christians across 15 European countries.
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Opioids From a Vending Machine? Actually, It’s Selling a New Way to Look at Marijuana
In 2017, according to the Centers for Disease Control, there was a 10 percent national increase in overdose deaths due to opioids. In Illinois, the increase was even higher, at more than 13 percent. Medical marijuana advocates have argued that pot is a safer alternative to opioids when it comes to pain management and should…
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On the Adweek Podcast: The New Power Struggle
What does the future hold for a post-merger AT&T? Will the behemoth put a dent in the duopoly of Facebook and Google? This week’s cover story tackles these questions and more, as we investigate how these two providers plan to utilize 5G to conquer the industry. On this week’s episode of the Adweek podcast Yeah,…
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Right-Wing Sites Not Being Left Behind By Mainstream Ones
Consider the vast breadth of right-wing websites, combined with their ability to attract large audiences, over whom they have considerable influence.
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