Month: September 2018

Martin Sorrell continues to grab headlines about WPP five months after his departure from the company.

Overall, 86% of marketers spent part of their budget on paid search, while 33% spent more than 20% of their budgets on the channel and 12% spent more than 40% of their budgets on the channel,
according to the study.

The ongoing national anthem controversy — and NFL players’ potential continuing protests — might influence TV networks’ ad pricing in the early part of the season.

Streaming services have been coming in hot with a plethora of original content over the past few years. Since 2013, shows like House of Cards (Netflix), The Handmaid’s Tale (Hulu) and Transparent (Amazon) have all racked up hardware during awards season. Still, sometimes there’s nothing better than curling up with your favorite old sitcom. Since…

Seeing a big upside to live e-sports businesses, 21st Century Fox is investing $100 million in Caffeine, a live social streaming platform for gaming and entertainment.

Cross-platform measurement company ComScore has hired its second former 360i executive in less than a year as it attempts to assert a more prominent place in the media landscape alongside rivals like Nielsen. Sarah Hofstetter joins the company as president, effective Oct. 4. She reports directly to CEO Bryan Wiener, who worked alongside her at…

Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey are appearing at a Senate hearing to defend their platforms’ handling of manipulation by foreign actors.

Did you know that WhatsApp allows you to change who can see your profile photo? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on iOS. Step 1: Tap “Settings” in the bottom-right corner of the screen. Step 2: Tap “Account.” Step 3: Tap “Privacy.” Step 4:…

U.S. political advertising for this year’s midterm elections will climb 8%. Broadcast TV is forecast to lead in overall spending, but digital is soaring.

Amazon is simplifying its ad products by bringing everything under one umbrella called Amazon Advertising. The move won’t change how the products function or how advertising division personnel are organized. But the madhouse of acronyms – Amazon Advertising Platform (AAP), Amazon Media Group (AMG) and Amazon Marketing Services (AMS) – is no longer being used,… Continue reading »

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