Month: September 2018

The cannabis industry has come a long way from cheap plastic bag in terms of packaging. The materials that surround today’s infused products offer more than just storage. They provide brands an opportunity to convey aesthetics, information and peace of mind to consumers. Packaging for cannabis-infused products requires a little more thought and a lot…

Moments of truth, as a general rule, connote tension or drama, and the person facing them either fails or comes out of it much stronger. That’s why “Moments of Truth” was the theme of this year’s Adcolor conference in Los Angeles, where speakers and attendees shared their stories of the crossroads and crucibles that defined…

Fox’s longtime 39% holding in the satellite TV programmer is valued at around $15 billion in a deal with Comcast, according to media estimates. Comcast won the majority 61% stake for $39 billion
after a 24-hour U.K. bidding process.

Three weeks into the new NFL TV season, network audience delivery is down 3% from prior-year levels. That’s the bad news. The even worse news is that posts off the first three weeks of last season
were down double digits, as was the entire 2017 season. While that’s also bad news for advertisers, it’s terrible news for the ad-supported networks that are most dependent on NFL inventory for
revenue. According to an analysis published today by securities firm UBS, Fox has the greatest overall exposure, with nearly a third (31%) of its commercial views coming from NFL coverage, followed by
CBS (17%), NBC (5%) and ESPN (4%).

Accenture Interactive’s MXM is appointing Eva Neveau as executive creative director to re-team with her former Publicis.Sapient colleague Roald van Wyk. who joined the digital agency last year.

The channels include Pluto TV Comedy, which will feature movies like “Clue” and Tootsie,” Pluto TV Drama, Pluto TV Thrillers, Pluto TV Family, Pluto TV Westerns, Pluto TV Documentaries and Pluto TV
Romance.

Stations signing on through PremiumMedia360 are now using the TIP standards to streamline transaction workflows for buying and selling local linear TV.

Google is the Goliath in advertising and Facebook has become a strong number two, but Amazon’s mostly poses a challenge for Facebook

For brands, relevancy means tapping into modern culture. And modern culture unfolds daily on YouTube. In this fifth installment of “YouTube Trends of the Moment for Savvy Advertisers,” Earnest Pettie–a YouTube trends analyst who spots videos piquing viewers’ interests–shares three kinds of videos trending now and the insights they reveal. Virtual YouTubers Is this real…

Snapchat introduced ecommerce advertising capabilities on Thursday, including a product catalog ad format called Collection Ads, a performance marketing agency partner program and more than 40 shopping partners, including eBay and Wish. “This is the first time we’re addressing the needs of a specific vertical, as opposed to previously building general products for advertisers,” said… Continue reading »

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