Month: September 2018

WhatsApp’s moment of truth has come. With more than 1.5 billion monthly users worldwide, it is one of the most used communication applications. The problem is, the app is not generating revenue for its parent company, Facebook, because WhatsApp lacks a subscription model to charge its users. For this reason, Facebook has been investing heavily…

Creators, brands and agencies now have another hub for stock footage content: Vimeo. The company, as part of its year-long transition from a viewing destination to a technology platform, one that gives creators all the tools they need to make great video, under the leadership of CEO Anjali Sud, has added the resource with the…

With the true[X] partnership, the companies are hoping to leverage You.i’s widely adopted streaming platform and true[X]’s advertising technology to bolster the programmatic ad business of streaming
video applications.

In addition to curated stock footage currently available to the market, as well as new footage, Vimeo Stock will also feature exclusive material shot by Vimeo contributors, making their video
available to license for the first time. More than 50% of the footage on Vimeo Stock will be exclusive.

The U.S. offices of Publicis Groupe-owned BBH have ended their relationship with leading actors union SAG-AFTRA, a spokesperson confirmed Tuesday. Effective immediately, the agency is no longer a signatory to the SAG-AFTRA Commercials Contract, which requires all participating agencies–and, by extension, their clients–to cast only union actors in their campaigns. BBH also posted a letter…

Izod is on a mission to convince customers that the brand is fresh, of the moment and can be purchased year-round–not just during the warm summer months and golfing season, but in fall, winter and the holiday season too. As a result, the brand just launched a major marketing effort, with some help from SNL…

Four months after founding partner Bryan Wiener left to run comScore, Sarah Hofstetter is leaving Dentsu Aegis Network’s 360i to rejoin him again as president of the media and marketing research
company. The move comes despite an earlier denial that Hofstetter would ultimately join him at comScore, when 360i announced a restructuring of its management team.

ADT Inc.’s chief executive plans on retiring less than a year after the security company completed its initial public offering.

The Tencent-backed startup, whose offerings resemble those of Groupon, Grubhub and Yelp, is set to launch its offering in Hong Kong this week at a time of turbulence for Chinese tech stocks.

Uber Technologies will block customers in Australia and New Zealand from using its ride-sharing app if their ratings fall below a certain threshold.