Month: September 2018

The company’s ad sales team would be split into two. Those in sales will either be on the “enterprise” team or the “growth” team.

Former NFL quarterback Colin Kaepernick is featured in a new black-and-white Nike print campaign — its iconic “Just Do It.”

American Catholics are racially and ethnically diverse and fairly evenly dispersed throughout the country. Many want to see the church make significant changes.

Zipcar was driving itself mad running prospecting and direct-response videos on YouTube. Testing and targeting video creative on YouTube isn’t easy. But Zipcar still needed to figure out which ads work for which audiences. “Everything we do is tied to a cost per acquisition,” said Celine Francois, senior manager of member acquisition at Zipcar. Zipcar… Continue reading »

The post Zipcar Zips Ahead By Testing YouTube Video Creative appeared first on AdExchanger.

The system uses machine learning to evaluate the different versions of uploaded ads. It measures their performance, context and audience against the clients’ KPIs.

When GDPR took effect in May, Google told publishers and ad tech vendors it expected to implement the IAB Europe Transparency and Consent Framework (TCF) by August. But Google’s consent management solution, Funding Choices, is still not an IAB-registered consent management platform (CMP) and isn’t interoperable with many IAB members. And no new timeline has… Continue reading »

The post Google Misses Self-Imposed Deadline To Implement IAB Consent Framework appeared first on AdExchanger.

Dun & Bradstreet has come a long since it developed one of the first credit reporting systems in the mid-19th century; And has even come a long way in the past half-decade, when it shifted to data-driven online media. And somebody’s buying what D&B’s selling. The company was acquired earlier this month for $5.38 billion… Continue reading »

The post Dun & Bradstreet’s Plan To Turn Credit Reporting Into Data-Driven Media appeared first on AdExchanger.

Hulu may be the sleeping giant in the streaming world, especially for its big TV network/content providing owners.

Will Read bring more of the same when WPP could be seen to be in need of change?

The best way to regard FX’s new motorcycle gang drama is to not take it too seriously.