Month: September 2018

Razor USA kicked off the last big scooter fad in America nearly two decades ago, now the California company is racing to catch up in a new scooter boom, hoping for a second act in a crowded market for shareable electric rides for adults driven by high-octane startups and torrents of venture capital.

Nielsen will report its findings on how consumers perceive new technological devices and services. As part of the first iteration of that, the survey found that content goes a long way in winning over consumers. The quarterly survey, dubbed the Nielsen MediaTech Trender, asked 2,000 U.S consumers over 13 about technologies ranging from smart speakers…

Pooja Midha will speak on the future of TV measurement at AdExchanger’s upcoming Programmatic IO New York conference on Oct 15-16. Founded in 2007, true[X] was acquired by Fox in 2014 for $200 million. Its president, Pooja Midha, has hit the ground running since she assumed the role in March. “I was a true[X] customer… Continue reading »

The post True[X] President Pooja Midha: Not All Attention is Created Equal appeared first on AdExchanger.

Roughly six-in-ten U.S. teens have been bullied or harassed online. Senior Researcher Monica Anderson discusses the methods and meaning behind the data. 

The post Q&A: How and why we studied teens and cyberbullying appeared first on Pew Research Center.

Netflix released a trailer today for House of Cards’ sixth and final season, which makes clear that the drama is distancing itself from its disgraced former star, Kevin Spacey. Production on Season 6 was suspended last November in light of sexual harassment allegations against Spacey, who starred as President Frank Underwood. Actor Anthony Rapp told…

SoftBank Group is raising its bet on the real-estate sector, as the Japanese conglomerate’s tech-focused Vision Fund has invested $400 million in online homebuying marketplace Opendoor Labs.

“The Whopper lives in a bun mansion–just like you.” Unless you’re Sir Mix-a-Lot, that’s probably not literally true. But hey, when your ad’s copywriter is an artificial intelligence, you have to give it some credit for trying to connect with us weirdo organ-sack humans. Burger King’s newest TV ad campaign claims each spot was “created…

Millennials outsource life—cleaning, social planning, even shampoo—to housing startups. Visit Scott Levine, who sleeps in a Murphy bed for around $1,800 a month.

Apple wants to reach the widest possible audience — while never offending any viewer.

Election machines used in more than half of U.S. states carry a flaw disclosed more than a decade ago that makes them vulnerable to a cyberattack, according to a new report.